Customer Analytics Manager
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Location
Ireland
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Sector:
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Contact:
Leanne Bradley
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Salary high:
999999
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Salary low:
70000
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Job ref:
4476
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Published:
almost 9 years ago
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Expiry date:
2017-09-26
Role Title |
Customer Analytics Manager |
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Department |
PMU |
Level |
Level 3 |
Division |
Marketing |
Grade |
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Business Unit |
Customer Insights and Campaigns |
Reports to |
Insights & Analytics Manager |
What is the purpose of this Role? |
Within the Customer Insights & Analytics Department there is an opportunity for a highly skilled and experienced customer analytics manager that will set the analytics roadmap and agenda for the commercial plans of the organisation. The Customer Analytics manager is an advanced analytics professional who will have a pivotal role in delivering on the value of the organisations customer base and ensuring that product development, proposition, campaign and communications planning are all aligned to a deep understanding of our customers.
The Customer Insights and Analytics team is responsible for using data from multiple sources to derive understanding our customers, their behaviours & motivations, planning and delivering direct marketing campaigns into multiple channels and supporting the planning of proposition and ATL communications development that best leverage the understanding for profitable return.
The Customer Insights manager will have responsibility for leading a team of 6 analysts to carry out analyses, derive insight, and build a suite of predictive models that can drive customer communications, influence strategy development and identify key opportunities from product, proposition and communications development.
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Which jobs(s) does this Role report to? |
Direct line reporting: Customer Insights & Analytics Manager
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Which jobs(s) and the number of staff reporting to this Role? (Indicate direct, indirect and dotted line reporting) |
Direct line reporting: Data mining analyst x2 Customer Analyst x3 ETL Specialist x1
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1. Accountabilities for your role - what you are expected to do |
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What are you expected to do in this Role? |
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Agenda Setting |
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Predictive Modelling and Customer Segmentation |
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Teamwork and Cross Functional Collaboration |
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Line Management & Capability building |
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2. Competencies for your Role - how you are expected to behave |
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1. Drive for Results |
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Is committed to delivering high quality results for self and team. Sets clear goals and works to meet and exceed all expectations. Is resilient and demonstrates tenacity. |
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2. Teamwork and Cross Functional Collaboration |
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Ensures teams are running effectively and are delivering high quality output. Collaborates with team members to complete tasks, encourages others to work across boundaries to deliver the best result. |
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3. Problem solving and decision making. |
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Breaks problems into their component parts, gathers relevant data which results in an objective decision being made |
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4. Commercial Awareness |
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Understands the prevailing business environment and its impact on their area of business |
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5. Leadership |
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Is a self-motivated and enthusiastic supporter of the business vision and encourages others to work towards its achievement. |
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6. Communicating & Influencing |
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Exchanges written and oral information and ideas in a clear, concise manner appropriate to the audience. Always acts to positively influence others to gain commitment. |
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3. Technical Competences for your Role - what you are expected to know |
1. Retail Banking/Other Experience |
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2. Content/Technical Knowledge |
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3. Further Expected Knowledge & Skills |
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