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Consumer Planning & Insights Manager

Consumer Planning & Insights Manager

  • Location

    Dublin , Ireland

  • Sector:

    Marketing

  • Job type:

    Contract

  • Salary:

    €55,000 - €65,000

  • Contact:

    Niamh Reddy

  • Salary high:

    65000

  • Salary low:

    55000

  • Job ref:

    5948

  • Published:

    6 months ago

  • Expiry date:

    2019-06-05

An iconic Irish organisation are seeking a Consumer Planning & Insights Manager to join their team for a fixed term of 24 months. Reporting into the Head of Consumer Planning & Insights you will provide core support to an increasingly busy team. This is a fantastic opportunity to work with an array of incredible brands where you can bring your own strategic direction and leadership to the role.

Core Functions:
  • Champion and drive world class understanding of consumer attitudes, motivation and trends that can be leveraged for the client
  • Set clear goals and KPIs that are aligned with the organisations corporate objectives and establish robust, measurable processes to review performance against these objectives and appropriate international benchmarks.
  • Project manage and oversee the delivery of a portfolio of annual and ad hoc consumer research, trade research and or insight projects
  • Oversee the analysis and interpretation qualitative and quantitative research data to identify pattern, solutions and insights that can be actioned by teams
  • Develop and deliver plans that impact the business and be confident in delivering these plans / findings to the wider internal and external teams
  • Identify and build strategic partnerships with third-party organisations across various sectors who can help better understand the market
Key Requirements:
  • A minimum of 5 years’ mid-level to senior experience either within: a consumer – driven organisation; a sectoral development agency; a business advisory organisation; or a research agency background 
  • Experience in both quantitative and qualitative research techniques
  • Directly involved in business and sectoral research projects that created rich insights that unlocked significant growth opportunities
  • Demonstrated strong relationship management of agencies and a range of external partners
  • Strong business communication skills (presentation, written and verbal)
  • Confident in problem solving and possess an analytic skillset
For further information please contact Niamh Reddy, nreddy@alternatives.ie.or call +353 01 661 8889.

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