An iconic Irish organisation are seeking a Consumer Planning & Insights Manager to join their team for a fixed term of 24 months. Reporting into the Head of Consumer Planning & Insights you will provide core support to an increasingly busy team. This is a fantastic opportunity to work with an array of incredible brands where you can bring your own strategic direction and leadership to the role.

Core Functions:

Champion and drive world class understanding of consumer attitudes, motivation and trends that can be leveraged for the client
Set clear goals and KPIs that are aligned with the organisations corporate objectives and establish robust, measurable processes to review performance against these objectives and appropriate international benchmarks.
Project manage and oversee the delivery of a portfolio of annual and ad hoc consumer research, trade research and or insight projects
Oversee the analysis and interpretation qualitative and quantitative research data to identify pattern, solutions and insights that can be actioned by teams
Develop and deliver plans that impact the business and be confident in delivering these plans / findings to the wider internal and external teams
Identify and build strategic partnerships with third-party organisations across various sectors who can help better understand the market

Key Requirements:

A minimum of 5 years’ mid-level to senior experience either within: a consumer – driven organisation; a sectoral development agency; a business advisory organisation; or a research agency background
Experience in both quantitative and qualitative research techniques
Directly involved in business and sectoral research projects that created rich insights that unlocked significant growth opportunities
Demonstrated strong relationship management of agencies and a range of external partners
Strong business communication skills (presentation, written and verbal)
Confident in problem solving and possess an analytic skillset

For further information please contact Niamh Reddy, nreddy@alternatives.ie.or call +353 01 661 8889.

Alternatives Group - We provide a diverse range of opportunities- permanent, contract and consulting - for the best marketing | digital | data | customer centric talent.

First to the future, ensuring you are too.

Consumer Planning & Insights Manager

Consumer Planning & Insights Manager

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