Consumer Planning & Insights Manager
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Location
Dublin , Ireland
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Sector:
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Job type:
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Salary:
€55,000 - €65,000
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Contact:
Niamh Reddy
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Salary high:
65000
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Salary low:
55000
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Job ref:
5948
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Published:
4 months ago
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Expiry date:
2019-06-05
Core Functions:
- Champion and drive world class understanding of consumer attitudes, motivation and trends that can be leveraged for the client
- Set clear goals and KPIs that are aligned with the organisations corporate objectives and establish robust, measurable processes to review performance against these objectives and appropriate international benchmarks.
- Project manage and oversee the delivery of a portfolio of annual and ad hoc consumer research, trade research and or insight projects
- Oversee the analysis and interpretation qualitative and quantitative research data to identify pattern, solutions and insights that can be actioned by teams
- Develop and deliver plans that impact the business and be confident in delivering these plans / findings to the wider internal and external teams
- Identify and build strategic partnerships with third-party organisations across various sectors who can help better understand the market
- A minimum of 5 years’ mid-level to senior experience either within: a consumer – driven organisation; a sectoral development agency; a business advisory organisation; or a research agency background
- Experience in both quantitative and qualitative research techniques
- Directly involved in business and sectoral research projects that created rich insights that unlocked significant growth opportunities
- Demonstrated strong relationship management of agencies and a range of external partners
- Strong business communication skills (presentation, written and verbal)
- Confident in problem solving and possess an analytic skillset
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