Category Manager (Surface) with ref. 3788 in

Job description

Our client is a global leader in consumer and business technology. We’re looking for an exceptional senior marketing professional to lead their tablet and accessories category.

You will have a unique perspective – across channels and marketing vehicles– to enable a higher-level, consumer marketing strategy.

Key to your success will be your creation of the consumer and retail marketing strategy that will optimise the consumer journey across all consumer channels to drive, market share, revenue, and category profit while building brand preference and loyalty.

Key Responsibilities:

Analysis & Insight

Assess industry & market trends
Understand consumer behaviours, attitudes and motivations.
Extensive product knowledge in tablets / handsets etc.
Incorporation of new concepts into marketing strategy

Strategic Business Planning

Create strategic business objectives for consumer and retail marketing.
Create category planning across all consumer touch points
Coordinate partner segmentation & prioritization
Strategically influence assortment & merchandising
Execution against the product life cycle

Consumer & Retail Marketing Principles

Develop integrated marketing plans between consumer and retail marketing.
Ensure positioning & messaging
Strategic marketing objectives in-store and online
Measure execution and ROI

Consultative Leadership

Influence partners with category expertise
Drive the sales motion across the channels
Impact & Influence the product business groups
Drive cross group collaboration

Business Operational Excellence

Execute against consumer and retail marketing budgets
Demonstrate creativity and entrepreneurial behaviour
Evangelize group strategy and direction – internally and externally - by aligning value proposition information with target audience, brand personality, and desired attitude change.
Monitor the consistency of the product brand attributes and promise across multiple campaigns, across multi fiscal years.

Leadership

Direct and indirect leadership with outcomes
Executive presence and leadership
Influence across boundaries
Impact and Influence w/o Authority
Ensure that your Category Managers land and localize the positioning and messaging frameworks for the business group.
Continually innovate on amplifying the impact and reach of the Category Manager team

Role Accountabilities:

For Partners:

Revenue of category
Category Profit
Inventory management
Space optimization
Share growth
Customer experience

Group:

Revenue, share and profit
Scorecard metrics
Customer experience
Market Attach
Market Budget management
Marketing KPIs
New customer insights
Partner program creation

Key Competencies:

Partner and market insights
Analysis and data mining to drive insights
Strategic business planning
Forward looking and strategic thinking
Consultative leadership
Business operational excellence
New product launch know how (economics, process, program, skills)
Strong collaboration skills
Courage/risk taking
Leading and thriving in ambiguity
Strong coach and teacher of others

Experiences Required:

10+ years relevant consumer experience in Sales/Marketing/Supply Chain Mgmt, ideally from telco, consumer electronics or other devices
Proven success at business building (business/channel development, entrepreneur, change management)
Retailer buyer experience and functional depth (marketing, channels, partner-focused)

For more information about this exciting opportunity please contact Donal O'Donoghue with CV and cover letter on dodonoghue@alternatives.ie

About Alternatives

Alternatives is Ireland’s No1 marketing talent house. We specialise in permanent and interim marketing Recruitment, Marketing Consultancy and Marketing Training. We place marketers from executive to director level, and across all sectors. We work with most of Ireland’s medium-large companies and have the best and latest marketing roles.