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Category Activation & Insights Executive

Category Activation & Insights Executive

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    Pauline Lynch

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My client is seeking a Category Activation & Insights Executive in the food division of their company! Are you  a driven individual with an analytical mindset to develop and maintain long-term relationships with internal and external category leads? As the voice of the consumer and shopper, you'll identify opportunities to grow the category and brand sales while enhancing market share. This cross-functional role involves collaboration with internal teams, retailers, agencies, and brand principles. If this is you, apply today.

• Deploying best in class local marketing activation plans grounded in consumer, shopper & customer      insight to build sustainable growth and profit.
• The localization and optimization of regional Integrated Marketing Campaigns for best in
class execution in market across our brand portfolio.
• An integral part of the role is the proactive utilization of data and insights to generate key local insights and direct strategy.
• Developing and presenting reports for internal & external communication.
• Responsible for maintaining and optimizing space where possible in range reviews with all
customers supporting the brand portfolio.
• Support the commercial team by reviewing promotional effectiveness and ensuring pricing strategy alignment across all accounts.
• Assist with new product launches by creating category focused selling stories, identifying listing opportunities/challenges and creating a 360-marketing launch plan to support.
• Manage and track field sales activity and planned activation instore, developing a field sales strategy.
• Recognize opportunities of growth for the business.
• Creation of POS for local activity.
• Utilise e-commerce platforms to analyse, measure and optimise online sales performance.
• Responsible for updating and maintaining price index files.
• Engaging with multiple stakeholders on a continuous basis.
• Regular field visits and corresponding reporting of findings.

Key Competencies
• Self-Starter
• Motivated
• Inquisitive
• Ability to influence
• Analytical
• Ability to prioritize
• Self-disciplined

Profile Requirements
  • Business/Marketing Degree.
  • 1/2 years’ experience in relevant marketing/ commercial role an advantage but not essential.
  • An analytical mind with a strategic ability.
  • Excellent communication and people skills.
  • Proficient in MS Office, in particular PowerPoint & Excel.
  • Understanding of category management.
  • Travel Requirements on average 20%.
What we offer
• Flexible hybrid working model
• 22 days annual leave day off for Xmas Eve
• Pension scheme from commencement of employment
• Opportunity for growth & progression within the role

This is an exciting opportunity to join a dynamic and growing organization. If you are passionate about driving insight led decisions and are looking for a new challenge in the FMCG industry we would love to hear from you.