Brand and Trade Marketing Manager required for leading wholesale business. This role will report into the Consumer Business Manager and will manage a team of 2 direct report.

The successful candidate is responsible the development, implementation and evaluation of effective marketing strategies, with a particular emphasis on our consumer division’s portfolio of own brand and agency ranges.

Day to day duties include;

• Design and lead the strategic plans for growing a selection of brands
• Align with commercial and sales team to closely understand the commercial performance of brands, highlighting and recommending remedial action as required, and identifying opportunities for further revenue and profit growth.
• Responsible for developing integrated brand programmes covering both trade and consumer marketing , including PR, digital, design, advertising and media
• Providing research and evaluation of effectiveness of campaigns/initiatives versus outlined objectives.
• Working with Advertising & Media agency to developing effective media plans and creative and providing an evaluation of their effectiveness.
• Managing PR agency on key campaigns to ensure maximum impact for brands
• Manage development and delivery of all POS/brand materials, maximising visibility and impact across all retail customer sites and online.
• Responsible for managing digital & social media including the website and Instagram and facebook of all own-brands.
• Managing Brand Ambassador programme to identify right brand partnerships, agency management and briefing to ensure deliver results for brand
• Responsible for content, design and print of brochures/sales collateral such as monthly wholesale catalogues, brand catalogues.
• Responsible for managing video production and photo shoots for various aspects of the business.
• Creation and development of decks, business updates etc. to internal stakeholders and key customers
• Management of Budget

Requirements:

• Degree in Marketing, Advertising, Communications, Business, Journalism or similar
• Minimum 5 – 7  years experience
• Brand and trade marketing experience
• Digital experience and digitally savvy, understanding impact of new models of communication including digital and strategic social media engagement
• Strength and experience in both B2B and B2C communications
• Excellent written communication skills

For more information on this Brand and Trade Marketing Manager role contact Eimear Walsh ewalsh@alternatives.ie