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Brand and Trade Marketing Manager

Brand and Trade Marketing Manager

  • Location

    Ireland

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    65000 - 75,000 plus benefits

  • Contact:

    Eimear Walsh

  • Job ref:

    6330

  • Expiry date:

    2022-11-08

  • Consultant:

    #

Brand and Trade Marketing Manager required for leading wholesale business. This role will report into the Consumer Business Manager and will manage a team of 2 direct report.

The successful candidate is responsible the development, implementation and evaluation of effective marketing strategies, with a particular emphasis on our consumer division’s portfolio of own brand and agency ranges.

 

Day to day duties include;

  • Design and lead the strategic plans for growing a selection of brands
  • Align with commercial and sales team to closely understand the commercial performance of brands, highlighting and recommending remedial action as required, and identifying opportunities for further revenue and profit growth.
  • Responsible for developing integrated brand programmes covering both trade and consumer marketing , including PR, digital, design, advertising and media
  • Providing research and evaluation of effectiveness of campaigns/initiatives versus outlined objectives.
  • Working with Advertising & Media agency to developing effective media plans and creative and providing an evaluation of their effectiveness.
  • Managing PR agency on key campaigns to ensure maximum impact for brands
  • Manage development and delivery of all POS/brand materials, maximising visibility and impact across all retail customer sites and online.
  • Responsible for managing digital & social media including the website and Instagram and facebook of all own-brands.
  • Managing Brand Ambassador programme to identify right brand partnerships, agency management and briefing to ensure deliver results for brand
  • Responsible for content, design and print of brochures/sales collateral such as monthly wholesale catalogues, brand catalogues.
  • Responsible for managing video production and photo shoots for various aspects of the business.
  • Creation and development of decks, business updates etc. to internal stakeholders and key customers
  • Management of Budget

Requirements:

  • Degree in Marketing, Advertising, Communications, Business, Journalism or similar
  • Minimum 5 – 7  years experience
  • Brand and trade marketing experience
  • Digital experience and digitally savvy, understanding impact of new models of communication including digital and strategic social media engagement
  • Strength and experience in both B2B and B2C communications
  • Excellent written communication skills

 

For more information on this Brand and Trade Marketing Manager role contact Eimear Walsh ewalsh@alternatives.ie