Assistant Brand Manager
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Location
Ireland
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Sector:
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Job type:
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Contact:
Leonie Gleeson
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Job ref:
6638
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Expiry date:
2024-09-24
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Consultant:
Leonie Gleeson
Would you like to join an amazing team, make a difference and be part of the next growth phase for Flahavan’s, one of Ireland’s most loved, iconic and sustainable brands?
Alternatives are partnering with Flahavans on this exciting opportunity for an Assistant Brand Manager fulltime permanent position in a hybrid working environment.
Since 1785, Flahavan’s have been milling oats in Kilmacthomas, making them the oldest continuing family business in Ireland. Each generation has left its mark and over the past twenty years the company has made inroads across the globe, exporting to over twenty countries. A range of branded products has been tailored to the USA, South Korea and the UK markets. Proudly the No 1 oats brand in Ireland and the UK (in the organic segment), the product range today covers hot oats, cold cereals, bakery products (flapjacks, granola) and oat drinks.
Job Description
An exciting opportunity has arisen for a passionate marketing executive to join our brand marketing team on a permanent basis. The successful candidate will be responsible for coordinating and executing marketing activity plans for our key markets (Ireland, UK & S. Korea) targeting multiple audiences – trade, shopper, consumer and internal.
A minimum of 2 years FMCG marketing activity management experience required and candidates with customer marketing experience preferred.
Key Responsibilities:
- Coordinate and support in the execution of annual marketing activity plans (ATL, BTL & range) in conjunction with your marketing & innovation team to achieve business & brand targets.
- Own the activity calendar for the department’s activities (ROI & International), ensuring alignment with sales activation plans and NPD stage gate project timelines
- Be the team ‘go to’ for our ROI field sales team, briefing activities and supporting with best in class POS and equipment solutions
- All trade & shopper marketing communications including NPD launch packs, presenters and annual plan presentations
- Support on wider Marketing team responsibilities e.g., events, award submissions, community management, gift scheme, PO tracking & budget management.
- Contributes to the internal & external leadership of the brands incl. customer presentations and keeping the brands front of mind for colleagues.
- An ambitious junior brand champion with recent success in managing marketing activity in a blue-chip, branded FMCG business
- A preference for candidates with customer & shopper marketing experience
- Brilliant organiser, with a passion for timely delivery
- A team player that can work cross-functionally (particularly with the external agencies, sales team, finance & innovation).
- Proactive self-starter who can work at pace, take ownership & make things happen.
- Great class communication and presentation skills
- High organised and results driven
- High energy and works collaboratively.
- Communicates effectively with all stakeholders.
- Strong project management skills, including excel, GANTT etc.