about 5 years ago
A global drinks organisation are seeking a Strategic Planning Manager for a permanent position. Reporting into the Planning and Innovation Director this is a new position within the organisation that has come about as a result of an internal re-structure.
You will need to have a proven success in the delivery of Consumer Brand insights, preferably for a global brand, with excellent understanding of research and analytic techniques. This role focuses on a strong brand portfolio as well as innovative brands with a focus on delivering insights for market growth and market entry on a global scale.
Some of the key responsibilities include:
· Deliver expert level strategic consumer-brand thinking and input for the overall development of brands positioning work and portfolio level strategic decisions
· Work with Global Brand Directors on management of bringing insights to life
· Analysis of the outputs and findings of brand health tracker and other research input and deliver implication-to-action recommendations.
· Ensure the consumer is placed at the centre of all conversations in a way that demands inclusion through positive, insightful, inspiring and action-orientated representation.
· Ensure all projects are delivered efficiently and effectively through - strong process and budget management; working closely and effectively with Research manager(s), Global Brand teams, markets & agency partners.
You must have a proven track record in the delivery of Strategic Planning at a senior level for at least 8 years. You must be comfortable with challenger brands and those that have a strong emotional connection to consumers. Experience with premium drinks brands is a bonus with Global brand experience being a key requirement. You must also be very comfortable working with key stakeholders and creative agencies. Salary is €75k with an attractive package. Based in Dublin this role will also require 20%-30% travel.
For further information please contact Sorcha at 01 661 8889
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