Shopper Marketing Manager

A household FMCG business is seeking a shopper marketing manager to join their team on a permanent basis. Reporting into the head of marketing with one direct report, your core responsibilities will include:

• Developing channel activity calendars with clear deliverables
• Continually working to optimise ROI for all campaigns
• Working to develop strong relationships with customers in order to understanding their strategy, marketing goals and activity calendars.
• Identifying opportunities for category growth and customer events
• Driving the digital retail strategy by working with cross-functional colleagues as well as retailers to pinpoint opportunities
• Continually keep abreast of shopper insights, particularly those in the digital space through continually market and competitor research; keen abreast of market trends and new technologies
• Define and drive the promotional strategy underpinned by insights from shopper data sources
• Budget management and direct report management

Your profile…

• Experienced FMCG marketer with strong commercial skills
• Proven ability to manage shopper marketing activity and drive innovative thinking in this space
• Ability to liaise with and influence stakeholders to a senior level

Next steps…

For a confidential discussion, please contact Lauren Fahy, Head of Talent Solutions on 0851612262 or lfahy@alternatives.ie

Alternatives Group

The Art of Talent Solutions, Passionate about people | Passionate about performance