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Senior Manager Digital Marketing

Senior Manager Digital Marketing

  • Location

    Dublin, Ireland

  • Sector:

  • Contact:

    Joan Fahey

  • Salary high:

    999999

  • Salary low:

    85000

  • Job ref:

    5362

  • Published:

    12 months ago

  • Expiry date:

    2017-09-26

  • Consultant:

    #

Our client, a leading provider of Health Insurance is looking for a Senior Digital Marketing Manager to join their marketing team on a 16 month contract. This role reports to the Head of Marketing and will have primary responsibility for leading and implementing their digital strategy. Their digital vision is to create a market leading digital experience for their customers and prospects that inspires trust, motivates brand consideration and drives loyalty. This is an exciting opportunity for a motivated individual to deliver on new and existing projects.

Key Responsibilities

Lead the implementation of the Digital Strategy

  • Implement the digital strategy working across the business to deliver on commercial and customer objectives
  • Influence key stakeholders to ensure that strategy is supported and work approved
  • Manage the digital budget to facilitate the implementation of the digital strategy

Lead the development of an enhanced online experience

  • Responsible for the online customer experience and usability of the brand website
  • Promote the self-service agenda; drive the use of digital to increase self-service and paperless options for members

Delivery of annual sales targets

  • Responsible for delivery of online conversions and online sales targets 
  • Responsible for delivery of continuous optimisations to online sales funnel
  • Lead the planning, implementation, management & analysis of all digital display media buying and campaign development 
  • Lead the planning, implementation, management & analysis of all SEO and PPC campaigns

Lead the management of digital assets

  • Act as the digital lead supporting / leading change management projects from across the business
  • Lead the digital strategy and approach for ongoing management of all additional web portals
  • Lead and manage the relationships with external digital agencies and suppliers 

Team lead responsibility

  • Responsible for the management of 1 -2 direct reports
  • Ability to work cross-functionally and represent digital / marketing team on other cross functional teams
  • Represent the digital team at group digital leaders forum 

Experience required

  • 3rd level marketing degree or digital marketing qualification & strong IT technical skills
  • 6 + years relevant work experience in a digital marketing leadership role is desirable
  • Experience of managing and leading a team 
  • Experience of managing a fixed annual budget 
  • Strong ability to manage projects and organise resources
  • Proven track record in delivering quality digital output
  • Ability to understand and interpret data to draw out relevant insights 

Competencies Required

  1. Leadership
  2. Innovation and Change  
  3. Drive for Results / Planning & Organising
  4. Commercial Awareness
  5. Building & Maintaining Relationships 
  6. Communicating and Influencing