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Senior B2B Marketing Lead

Senior B2B Marketing Lead

  • Location

    Cork

  • Sector:

    Marketing

  • Salary:

    65000

  • Contact:

    Leonie Gleeson

  • Job ref:

    6396

  • Expiry date:

    2022-05-28

  • Consultant:

    Leonie Gleeson

A Marketing Manager experienced in B2B leadership and campaign management is required to join a large corporate as part of a marketing team on a permanent full-time base. This position can be worked hybrid with offices located in Cork and Dublin.

 

What you will do:

 

  • Devise and implement a data-driven B2B marketing strategy, growing revenue growth and managing the demand generation funnel
  • Create growth-based multi-channel campaigns to promote corporate benefits and services, working with internal and external partners to deliver rich lead generation and qualified marketing qualified leads.
  • Nurture and engage leads towards mid/bottom funnel with email campaigns, smart targeting and retargeting
  • Oversee a team who manage a busy calendar of corporate events and hospitality to deliver against marketing goals
  • Support Corporate Communications and Engagement, delivering compelling thought leadership content that brings proposition to life through a mix of research/guides/event-based content that is targeted for b2b audience
  • Support the lead social agency to maximise b2b social channels with particular focus on LinkedIn and Twitter
  • Research and monitor market trends and competitors

 

What you need to do the job:

  • Minimum 5 years experience in B2B space with strong digital marketing skills and in particular experience with LinkedIn marketing business to business
  • Strong analytical skills to establish marketing effectiveness and ROI on B2B marketing efforts
  • Possess good project management, organisation and prioritisation skills, and demonstrate an ability to meet challenging targets and deadlines
  • Have excellent attention to detail with strong writing and presentation skills
  • Have a belief in the importance of the brand and be willing to stand up for what is right for the customer
  • Experience in supporting and developing team members