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Paid Media Manager

Paid Media Manager

  • Location

    Ireland

  • Sector:

    Digital

  • Job type:

    Perm

  • Salary:

    55000-70000 with benefits

  • Contact:

    Leonie Gleeson

  • Job ref:

    6696

  • Expiry date:

    2025-03-25

  • Consultant:

    Leonie Gleeson

A Paid Media Manager is required to join a leading and innovative player in the retail industry, providing customers with an omnichannel experience that blends cutting-edge technology, exceptional service, and a commitment to sustainability. This is a hybrid role with offices in Dublin 1.
If you’re a creative, ambitious, and innovative individual looking to work in a fast-paced, evolving environment, this could be the perfect opportunity for you!

Role Summary:
As our Paid Media Manager, you will be responsible for creating and executing the paid media strategy across all media channels, with a strong emphasis on digital. You’ll need to develop strategies that resonate with consumers, address business challenges, and deliver exceptional media campaigns.

Key Responsibilities:
  • Media Campaign Management: Plan and execute paid media campaigns across a variety of channels, including OOH, DOOH, Audio, Search, Shopping, Display, Social Media, Video, Affiliates, Partnerships, and Content Marketing.
  • Campaign Launch & Analysis: Support the launch of campaigns by collaborating with partner agencies on planning, asset creation, implementation, and performance analysis.
  • Performance Marketing: Oversee the performance of Search, Shopping, and Affiliate campaigns, managing budgets and optimizing to achieve target KPIs.
  • Growth Strategy: Collaborate with internal teams to identify growth opportunities and implement strategies to drive business performance.
  • Budget Management: Manage and track budgets across all paid media channels to ensure efficient allocation of resources.
  • Creative Collaboration: Work closely with the Creative & Social teams to develop tailored ad content that resonates with target audiences.
  • Partner Relations: Build and maintain relationships with external agencies, tech partners, and media partners, staying up to date on industry best practices.

Key Requirements:
  • Strategic Thinking: Ability to develop and execute creative, results-driven paid media strategies.
  • Fast-Paced Environment: Comfortable managing multiple projects and meeting ambitious deadlines.
  • Collaborative Approach: Highly collaborative and able to work effectively within a team environment.
  • Growth-Oriented: Demonstrates a strong passion for growing online sales and driving trade results.

About You:
  • Experience: 4+ years of experience managing large-scale Paid Media campaigns, with a strong focus on digital channels.
  • Marketing Knowledge: Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics.
  • Technical Skills: Experience using Google Ads, Meta Ads, TikTok Ads, and proficiency with reporting tools like Google Analytics 4, Supermetrics, and Google Looker Studio.
  • Analytical Skills: Strong analytical capabilities, with the ability to evaluate performance metrics, develop insights, and provide actionable recommendations.
  • Communication: Excellent written and verbal communication skills.
  • Proactive & Critical Thinker: Proven ability to be proactive, think critically, and contribute to driving business growth.

What  On Offer:
  • An exciting opportunity to work with a dynamic and innovative team.
  • Competitive compensation and benefits package.
  • Opportunities for professional growth and career advancement.
  • A collaborative, inclusive, and supportive work environment.