Are you a marketing executive with a strong blend of digital and offline communications skills? Our client, a global, forward thinking organisation are seeking an activation and digital executive to join the Irish business.

Reporting into the marketing manager you will be responsible for activating a new brand both digitally and in-stores. This is a great opportunity to be a part of a new venture for a well-established business.

Key responsibilities;

• Support the development and manage the implementation of marketing, advertising, promotional and social media activities for products in the Irish market across all identified channels.
• Monitor and manage activity on all relevant social media platforms via agency relationships.
• Work with the Marketing Manager and activation team to create an omni channel activation plan and drive implementation to maximize brand exposure.
• Deliver reports and analysis on activation plans, associated expenditure and resulting return on investment.
• Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage.
• Identify activation opportunities across channels and recommend innovative solutions.
• Implement campaign and promotional planning – e.g. manage banners, email copywriting and activation details by campaign.

To be considered for this opportunity you will have strong digital content experience and experience managing omni-channel activations. You will have approximately 4-6 years marketing experience in a similar role where you have had to develop strong stakeholder relationships and deliver brand success.

Next steps…

For a confidential discussion, please contact Ruth Meade, Senior Talent Manager - Marketing & Digital| rmeade@alternatives.ie | www.alternatives.ie

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