Officer, Consumer Planning and Insights (Fáilte Ireland)

Officer, Consumer Planning and Insights (Fáilte Ireland)

  • Location


  • Sector:


  • Job type:


  • Salary:

    €48,585 - €69,498

  • Contact:

    Lauren Fahy

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  • Salary low:


  • Job ref:


  • Published:

    9 months ago

  • Expiry date:


  • Consultant:


Fáilte Ireland (The National Tourism Development Authority) is the State organisation responsible for promoting and supporting the development of tourism as a key driver of economic growth in Ireland. It provides strategic leadership and a range of practical business solutions to foster competitive tourism enterprise, encourage innovation and support policy formulation to help position and sustain Ireland as an attractive and compelling visitor destination.

Officer, Consumer Planning & Insights x 2 roles
Level 4
Fixed Term for maximum 23 months

As Covid19 continues to have a catastrophic effect on the tourism and hospitality industry, Fáilte Ireland is helping the industry navigate and survive this crisis through targeted business supports, key mentoring and tailored recovery plans.

As part of this work Fáilte Ireland is seeking to recruit a highly motivated and energetic Officer to join its Consumer Planning and Insights (CP&I) team.

The role will report to the Consumer Planning & Insights Manager and shall be based in Fáilte Ireland, 88-95 Amiens Street, Dublin 1. However, in line with current Government guidance, the successful candidate will commence in this role while working from home. Please note that outside of the emergency measures currently in place by the Government, Fáilte Ireland’s standard policy concerning work location is that it is based at its administrative offices and Tourist Information Centres.

Applications will be managed by Lauren Fahy of Alternatives - 

Please follow this link to access the application form:

Closing Date for applications: Tuesday 9th of March at 5.00pm (Ireland Time)

Interviews are likely to take place on Thursday, 18th March 2021.

Fáilte Ireland is an equal opportunities employer.

Job Title: Officer, Consumer Planning & Insights

Job Ref: HR/ES/15

Location: Dublin

Initially the successful candidate will work remotely in line with Government guidelines.


Business Unit: Consumer Planning & Insights

Salary: €48,585 - €69,498*

*The successful candidate will commence on the 1st point of the salary scale in line with current Government pay policy.


Reporting to: Manager, Consumer Planning & Insights

Job Purpose

The Consumer Planning & Insights (CP&I) team has the responsibility of delivering timely and accurate data and insight on Ireland’s visitors’ attitudes and behaviours, throughout the divisions of Fáilte Ireland. The overall goal of the CP&I team is to help unlock the growth potential for tourism and the continued development of the category.

The team achieves this through using best in class research and insights skills, methodologies, and tools; working with teams to help shape visitor strategies and activities; providing insights that go beyond the data; providing ongoing consumer data; being flexible and agile in all that we do.

The primary purpose of this role is to provide research expertise and support to a team that champions and drives world class understanding of consumer attitudes, motivations and trends that can be leveraged to grow tourism in Ireland.

This is a fantastic opportunity to work in a rewarding category with a range of attractions, festivals, development, and brands to support the recovery and future growth of tourism in Ireland. The successful candidate will be working in a dynamic and innovative team with a strong vision of keeping the consumer at the heart of the business to drive strategic decisions.

Primary Objectives/Key Responsibilities

Insight Development

  • Ensure research projects are aligned with Fáilte Ireland corporate objectives and establish robust, measurable methodologies to review performance against these objectives.
  • Conduct and/or direct the analysis and interpretation of qualitative and quantitative research data to identify patterns, solutions and insights that are actionable within the business.
  • Write / co-ordinate insight led research reports and presentations which meet research objectives.
  • Sense check the findings of research projects provided by external agency partners.
  • Apply innovative approaches and thinking to access fresh insights and perspectives.

Project Management

  • Develop clear project specifications to ensure that the scope of the project, timelines and budget are all clearly defined.
  • Monitor the quality and delivery of the programme of research/insight projects.
  • Oversee, frame, design and develop questionnaires and other data gathering tools (qualitative & quantitative).
  • Identify and incorporate insights from secondary source material to assist in the identification of broader patterns and trends.
  • Undertake appropriate desk research to support projects as required.

Communicating Insights

  • Produce insightful research outputs (either directly or working with external agency partners e.g. research, advisory or design agencies).
  • Deliver impactful presentations on findings to internal audiences.
  • Translate data into meaningful, digestible messages for a wide and diverse range of audiences.
  • Assist in creating, editing, and posting communications for external audiences.
  • Work closely with Fáilte Ireland’s Communications and PR team to ensure maximum impact of insight delivery with trade and internal stakeholders.

Stakeholder Management

  • Develop strong relationships with stakeholders and business units within Fáilte Ireland, built on a firm understanding of their strategic goals and objectives.
  • Build and maintain relationships with external agency partners (e.g. research, advisory or design agencies).
  • Respond to internal and external queries and provide support for various research and insight projects.

Carry out all other duties as required and participate as a full member of the Consumer Planning & Insights Team by supporting different work projects, as required, from time to time.

Person Specification Essential Criteria

The successful candidate will have the following essential skills and criteria:

  • Proven quantitative research experience with a solid background in running research projects and delivering impactful reports/presentations.
  • Experience in employing a range of quantitative analytical techniques to uncover data trends and insights (e.g. regressions analysis, correlations, correspondence mapping)
  • Proven experience in creating and executing quantitative analysis plans.
  • An awareness of qualitative research techniques and experience in qualitative research projects.
  • Proven excellence in attention to detail.

In order to be eligible to apply for this role you must have / demonstrate in your application form the following:

  • Minimum of 3 years’ research experience either within: a consumer-driven organisation (normally FMCG / CPG); a sectoral development agency; a business advisory organisation
  • Experience in quantitative and qualitative research techniques
  • Experience in conducting quantitative and qualitative research plans
  • Experience and confidence in designing, planning, and facilitating research projects
  • Evidence of excellent time-management and organisational skills whilst working across multiple projects

Essential Qualifications/Mandatory Training

  • A professional qualification (minimum Level 7 under the QQI Framework) in one of the following specialisms: Consumer Research, Business Consultancy, Project Management, Statistics or a related area of expertise

Desirable Criteria

  • A minimum of 2 years in a large research agency, operating at a minimum of a Research Executive or similar level
  • Involvement/experience in a range of different research projects is preferred, but not essential (i.e., consumer polling, concept testing, communication evaluations etc.)
  • An awareness and understanding of different models addressing human decision-making (e.g., behavioural economics) is preferred, but not essential.

Key Competencies

  • Problem Solving and Analytical Skills
  • Business Communication Skills (written and oral)
  • Planning and Organising Skills
  • Innovative & Initiative

A panel may be created from which future vacancies may be filled.