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Marketing Specialist

Marketing Specialist

  • Location

    Dublin , Ireland

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    DOE

  • Contact:

    Ruth Maguire

  • Salary high:

    55000

  • Salary low:

    50000

  • Job ref:

    5696

  • Published:

    27 days ago

  • Expiry date:

    2018-08-12

Are you a B2B marketing specialist interested in joining a leading Irish IT organisation? Our client is seeking an experienced marketing professional to join their forward thinking and innovative company. You will help drive the marketing strategy and function for the Groups brands and business divisions across Ireland and the UK. The role requires a marketing professional with skills and experience across the full modern marketing spectrum.

Key Responsibilities:
  • Branding and brand management
  • Channel and direct marketing
  • Email and nurture marketing management
  • Marketing planning including plan development, execution and management
  • Digital and social media marketing including platform management, search, advertising, websites and content marketing
  • Key marketing partner management including vendors, design agencies, media partners etc
  • Market positioning, value proposition development, buyer research and application to corporate collateral and digital presence
  • Copywriting, content development and message development
  • Data/CRM management and maintenance
  • Lead generation, both inbound and outbound, upsell and new-sell
  • Marketing analysis, reporting and measurement of all marketing activity
To be considered for this opportunity you must have 4 – 5 years’ experience in a B2B capacity. You will be creative and enthusiastic with an ability to influence, persuade and challenge internal and external stakeholders. Having experience in the IT sector would certainly be a plus.

Next steps…
For a confidential discussion, please contact Ruth Meade, Senior Talent Manager - Marketing & Digital| rmaguire@alternatives.ie | www.alternatives.ie

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