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Marketing Director

Marketing Director

  • Location

    Dublin, Ireland

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    Appointment is on first point of scale at €123,912

  • Contact:

    Sorcha Coleman

  • Salary high:

    123912

  • Salary low:

    100000

  • Job ref:

    5425

  • Published:

    about 1 year ago

  • Expiry date:

    2017-11-02

  • Consultant:

    #

Fáilte Ireland invites applications for the position of Marketing Director. This role is based in Dublin.

Reporting to the Chief Executive, sitting on the Senior Management Team, you will play a vital role in the step-change of strategic growth of tourism in Ireland.
This is a fantastic opportunity to work with an incredible portfolio of brands, bringing effective strategic direction and leadership in the growth of Ireland Inc.

You will have previously worked in a senior marketing position in a large consumer facing company or Civil/Public Sector body where you will have extensive strategic development and activation of integrated consumer marketing campaigns.

Overseeing a large marketing team, you will have clear leadership skills with experience in managing at least 10 people along with significant cross-functional direction at a key stakeholder level. You will also have managed budgets of at least €5m with excellent relationship management of agencies and a range of external partners.

Closing Date for Applications is Thursday 2nd November 2017.

Fáilte Ireland is an equal opportunities employer.

Full Details are as follows:

MARKETING DIRECTOR

Primary Objectives/Key Responsibilities

  • Devise and deliver a competitive and sustainable destination brand portfolio strategy with the capacity to drive and support the delivery of the organisation’s business development goals.
  • Develop and put in place an effective trade and consumer communications function that has the capacity to create and deliver communications programmes across all target market segments in line with business objectives.
  • Lead the development and implementation of a digital strategy for the organisation in support of the achievement of business goals.
  • Establish effective structures and working relationships across the Organisation so as to align all brand development, engagement and communications activities.
  • Establish ways and means to measure progress and benchmark against international best practice.
  • Build key external stakeholder relationships in order to strengthen the standing and corporate reputation of the organisation.

Brand Portfolio Strategy

  • Deliver a destination brand portfolio strategy with the full commitment of the leadership team that is capable of sustainably supporting and accelerating the achievement of the tourism growth objectives of the organisation.

Positioning Strategy

  • Work with the leadership team to define the brand(s) positioning, proposition and naming strategies. Clarify and determine the implications for all related operating strategies and plans

Organisation Engagement

  • With the leadership team, develop a programme and ‘way of being’ that builds an appropriate high performance culture

Communications

  • With the CEO and other Management Advisory Committee (MAC) members, determine an effective brand(s) communications strategy and implementation programmes, utilising all available channels to create awareness, increase salience and create positive impact amongst all target visitor segments.
  • Work closely with MAC colleagues, direct reports and key external stakeholders, as agreed.
  • Communicate with key media and analysts, agencies, consultants and corporate affairs advisors.

Measurement

  • Establish robust, measurable processes to review performance. Report to the leadership team quarterly on progress against goals.

Carry out all other duties as required.

Principal Conditions of Service

Remuneration: The Salary Scale for the post is €123,912 to €149,137 (Personal Pension Contribution Rate is €117,469 to €141,382)

In certain cases, and having regard to the appointee’s employment history, the Non-PPC Pay Scale may apply.

The rate of remuneration may be adjusted from time to time in line with Government pay policy.

Entry will be at the minimum point of the scale.

Tenure: This is a permanent appointment The Director may not engage in private practice or be connected with any outside business which would interfere with the performance of official duties or conflict in any way with the position.

Location of Post: This post is located in Fáilte Ireland’s Head Office in Amiens Street Dublin or such other location that may be decided at a future date.

Superannuation: The successful candidate will be a member of the Single Public Service Pension Scheme, unless s/he were a public servant before 1st January 2013(with no more than a 26 week break before the commencement of the contract with the agency, or on a career break or secondment).

Full details of the Scheme and exceptions are available at http:/per.gov.ie/single-scheme/

Pension Related Deduction (PRD): This appointment is subject to the pension-related deduction in accordance with the Financial Emergency Measure in the Public Interest Act 2009.

Annual Leave: The annual leave associated with the post is 30 days per annum.

Working Week: Hours of attendance will be fixed from time to time but will amount to not less than 43 hours and 15 minutes gross per week. You will be required to work such additional hours from time to time as may be reasonable and necessary for the proper performance of your duties subject to the limits set down in the working time regulations. The rate of remuneration payable covers any extra attendance liability that may arise from time to time."

Probation: The appointment of a person shall be subject to a probationary period of 12 months.

Eligibility to compete and certain restrictions on eligibility:

Eligibility to compete: Candidates should note that eligibility to compete is open to citizens of the European Economic Area (EEA). The EEA consists of the Member States of the European Union along with Iceland, Liechtenstein and Norway.

Incentivised Scheme for Early Retirement (ISER): It is a condition of the Incentivised Scheme for Early Retirement (ISER) as set out in Department of Finance Circular 12/09 that retirees from the Civil Service, under that scheme, are debarred from applying for another position in the Civil Service. Therefore, such retirees may not apply for the position.

Department of Health and Children Circular (7/2010):

The Department of Health Circular 7/2010 dated 1 November 2010 introduced a Targeted Voluntary Early Retirement (VER) Scheme and Voluntary Redundancy Schemes (VRS). It is a condition of the VER scheme that persons availing of the scheme will not be eligible for re-employment in the public health sector or in the wider public service or in a body wholly or mainly funded from public moneys.

The same prohibition on re-employment applies under VRS, except that the prohibition is for a period of 7 years, after which time any re-employment will require the approval of the Minister for Public Expenditure and Reform. People who availed of either of these schemes are not eligible to compete in this competition.

Collective Agreement: Redundancy Payments to Public Servants

The Department of Public Expenditure and Reform letter dated 28th June 2012 to Personnel Officers introduced, with effect from 1st June 2012, a Collective Agreement which had been reached between the Department of Public Expenditure and Reform and the Public Services Committee of the ICTU in relation to ex-gratia Redundancy Payments to Public Servants. It is a condition of the Collective Agreement that persons availing of the agreement will not be eligible for re-employment in the public service by any public service body (as defined by the Financial Emergency Measures in the Public Interest Acts 2009 – 2011) for a period of 2 years from termination of the employment. Thereafter the consent of the Minister for Public Expenditure and Reform will be required prior to re-employment. People who availed of this scheme and who may be successful in this competition will have to prove their eligibility (expiry of period of non-eligibility) and the Minister’s consent will have to be secured prior to employment by any public service body.

Department of Environment, Community & Local Government (Circular Letter LG(P) 06/2013)

The Department of Environment, Community & Local Government Circular Letter LG(P) 06/2013 introduced a Voluntary Redundancy Scheme for Local Authorities. In accordance with the terms of the Collective Agreement: Redundancy Payments to Public Servants dated 28 June 2012 as detailed above, it is a specific condition of that VER Scheme that persons will not be eligible for re-employment in any Public Service body [as defined by the Financial Emergency Measures in the Public Interest Acts 2009 – 2011 and the Public Service Pensions (Single Scheme and Other Provisions) Act 2012] for a period of 2 years from their date of departure under this Scheme. Thereafter, the consent of the Minister for Public Expenditure and Reform will be required prior to re-employment. These conditions also apply in the case of engagement/employment on a contract for service basis (either as a contractor or as an employee of a contractor).

Fáilte Ireland Voluntary Severance Scheme 2014

It is a specific condition of the Voluntary Severance Scheme that persons will not be eligible for re-employment in any Public Service body [as defined by the Financial Emergency Measures in the Public Interest Acts 2009 – 2011 and the Public Service Pensions (Single Scheme and Other Provisions) Act 2012] for a period of 2 years from their date of departure under this Scheme. Thereafter, the consent of the Minister for Public Expenditure and Reform will be required prior to re-employment. These conditions also apply in the case of engagement/employment on a contract for service basis (either as a contractor or as an employee of a contractor).

Declaration

Applications will be required to declare whether they have previously availed of a public service scheme of incentivised early retirement and/or the collective agreement outlined above. Applicants will also be required to declare any entitlements to a Public Service pension benefit (in payment or preserved) from any other Public Service employment and/or where they have received a payment-in-lieu in respect of service in any Public Service employment.

Ethics in Public Office 1995 and 2001

This position is a designated position under Section 18 of the Ethics in Public Office Act 1995. Any person appointed to a designated position must comply with the requirements of the Ethics in Public Office Acts 1995 and 2001 as outlined below;

  1. In accordance with Section 18 of the Ethics in Public Office Act 1995, a person holding such a post is required to prepare and furnish an annual statement of any interests which would materially influence the performance of the official functions of the post. This annual statement of interest should be submitted to the Chief Executive Officer not later than 31st January in the following year.
  2. In addition to the annual statement, a person holding such a post is required, whenever they are preforming a function as an employee of the Agency and have actual knowledge, or a connected person, has a material interest in a matter to which the function relates, provide at the time a statement of the facts of that interest. A person holding such a post should provide such statement to the Chief Executive. The function in question cannot be performed unless there are compelling reason to do so and, if this is the case, those compelling reasons must be stated in writing and must be provided to the Chief Executive.
  3. A person holding such a post is required under the Ethics in Public Office Acts 1995 and 2001 to act in accordance with any guidelines or advice published or given by the Standards in Public Office Commission. Guidelines for public servants on compliance with the provisions of the Ethics in Public Office Acts 1995 and 2001 are available on the Standards Commission’s website http://www.sipo.gov.ie/