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Marketing Automation Specialist

Marketing Automation Specialist

  • Location

    Remote, Ireland

  • Sector:

    Digital

  • Job type:

    Contract

  • Salary:

    DOE

  • Contact:

    Faye Constance

  • Job ref:

    6287

  • Expiry date:

    2022-06-17

  • Consultant:

    #

Here's a really interesting opportunity for a Marketing Automation Manager for a global technology business. 

We’re currently working with a global SAAS business as they are recruiting for a  results-driven marketing automation power-user.

This role will ensure we are executing best-in-class marketing automation campaigns that effectively optimize audience segmentation and cadence throughout the channel mix (email, in-product messaging) to impact their global marketing efforts. A successful candidate will play a proactive role in the business by working in close collaboration with the Marketing, Product Marketing, Product, and other cross-functional teams to understand the business goals and make recommendations for new and optimized programs.

What you’ll be doing… 

Email Campaign and In-Product Messaging Creation:

  • Strategize, write, build, QA, deploy, and monitor marketing campaigns, including ad hoc campaigns and ongoing nurture flows, via email and in-product messaging.
  • Work with cross-functional partners to determine goals, KPIs, audience segments, cadence, creative (copy and design), and tracking requirements for each campaign.
  • Translate business requirements into technical requirements and make recommendations to stakeholders.
  • Identify and develop automation-focused testing opportunities that strive to improve campaign results and meet KPIs.
  • Build and QA web forms and landing pages in Marketo and PathFactory, as needed, to support marketing programs.

Data and Reporting:

  • Develop meaningful database segmentation that translates into a tailored campaign and program experience for audiences that span across specific market segments, industries, and roles.
  • Collaborate with Marketing and cross-functional teams to analyze data and identify possible process improvements and/or system enhancements that result in maximizing efficiency, productivity, and effectiveness.
  • Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our customer database.
  • Build new and maintain existing marketing reports, preferably in Tableau or Amplitude.
  • Regularly report KPIs and campaign performance back to the business.

Requirements

  • 3+ years of experience in marketing automation platforms developing and implementing marketing campaigns. Preferably in Marketo. Marketo certification is ideal.
  • Knowledge of best practices in managing and executing marketing automation programs and other marketing database and analytics tools. In addition to Marketo, Salesforce and Tableau experience is preferred.
  • Database experience (pulling data, cross referencing, importing, and maintaining subscriber attributes).
  • Strong attention to process and detail with the ability to multitask in a rapidly changing environment.
  • Proven experience building and implementing a testing and optimization strategy to improve performance.
  • Knowledge of email regulations including CAN-SPAM, CASL, and GDPR.
  • Copywriting skills are preferred.
  • Responsive HTML/CSS design experiences nice to have.
  • Tableau and Amplitude experience is a nice to have.

In return you’ll be working for a global technology leader with a superb culture and working environment, this is a remote working position.

 

If this sounds like you…. Please email Faye with your profile for a chat fconstance@alternatives.ie