Key responsibilities will include:

·         Management of the marketing team in Ireland (including data analytics, CRM & retention, direct response and brand, comms and sponsorship teams)

·         Lead development of meaningful data driven insights through value modeling/attitudinal and behavioural segmentation

·         Development of overall customer segmentation strategy and marketing plans

·         Development of compelling segment led customer propositions which deliver business objectives for retention and acquisition as well as profitability and growth and implementation of same through all channels

·         Local delivery of group brand communications and activation of sponsorship assets to support acquisitions and retention

·         Leveraging  GB marketing team to drive efficiencies & fast track marketing initiatives in the Irish business

·         Building strategic partnerships which are complementary to our brand truths and support acquisition and retention

·         General – reporting, budget management, managing creative and media agencies

·         Contribution to the Group marketing strategy

Ideal Profile

·         An experienced, high caliber marketer with an excellent track record of developing data led segment led propositions and plans that deliver segment revenue, customer and profitability targets

·         An excellent strategic marketer who possesses strong commercial acumen and has owned and delivered in previous roles stretching revenue/customer targets

·         Significant experience and knowledge of customer segmentation methodology, customer insights, data analytics, marketing and service delivery across multiple channels. A proven track record in turning data led insights into market winning performance.

·         A leader with excellent interpersonal skills and ability to influence and develop relationships at senior level across a matrix organisation

·         Proven track record in managing and coaching high performance teams

·         A team player whose has the ability to roll up their sleeves and get stuck in

·         Structured and rigorously organized

·         Highly energetic, innovative and inspiring