Head of Group Marketing

A leading Dublin city centre-based organisation is seeking a Head of Group Marketing & PR to join their team with responsibility for leading the delivery of integrated and client-focused brand, marketing, customer experience and public relations propositions and plans in support of new business, revenue, retention and brand goals across the business.

Your core responsibilities will include:

• Strategy and Planning Delivery – annual marketing plans and budgets approved and resourced
• Marketing and Sales Activation – agreed campaigns and activities executed through-the-line, on time and on budget to drive new business growth – reviewed, measured against and optimised monthly
• Retention – effective, efficient and consistent delivery of client communications across all Davy client groups resulting in a meaningful impact on client experience, satisfaction and retention
• Culture and Brand Delivery – embedding of visual identity and tone of voice guidelines and ensuring that the brand purpose, positioning and values are reflected across all customer touchpoints and within the organisation
• Public Relations, Corporate Comms and Social Media – group wide public relations and social media strategy that is aligned to overall strategy, reinforces thier positioning, strengthens their corporate reputation and supports integrated marketing and brand/sponsorship programmes
• Marketing Operations – efficiencies, productivity and cost structure of agency relationships
• People Performance – ensure the marketing and public relations team is motivated and achieving their full potential

To be successful in this role, you must have the following experience:

• A solid understanding of the interplay between culture and brand combined with a client-first approach
• Through-the-line marketing communications, campaign planning and management experience
• Experience of developing and implementing marketing plans that have delivered tangible commercial results in a service-based sector
• Project management, influencing, networking and stakeholder management skills, for collaboration with colleagues across departments
• Ability to grasp technical nuances and to communicate complex content in a clear and concise manner is crucial
• Experience of managing and mentoring teams, along with experience of managing matrix relationships in a large organisation
• Pro-active self-starter who is organised, with the ability to work independently and as part of a team. The candidate will need to be confident in decision making to manage the diverse requests that may appear at short notice and require prompt decisions

Contact Lauren Fahy on lfahy@alternatives.ie or 085 161 2262 for a confidential discussion.
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