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Head of Group Marketing & Public Relations

Head of Group Marketing & Public Relations

  • Location

    Ireland

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Lauren Fahy

  • Salary high:

    130000

  • Salary low:

    90000

  • Job ref:

    6066

  • Published:

    22 days ago

  • Expiry date:

    2019-10-22

  • Consultant:

    #

Head of Group Marketing

A leading Dublin city centre-based organisation is seeking a Head of Group Marketing & PR to join their team with responsibility for leading the delivery of integrated and client-focused brand, marketing, customer experience and public relations propositions and plans in support of new business, revenue, retention and brand goals across the business.

Your core responsibilities will include:

  • Strategy and Planning Delivery – annual marketing plans and budgets approved and resourced
  • Marketing and Sales Activation – agreed campaigns and activities executed through-the-line, on time and on budget to drive new business growth – reviewed, measured against and optimised monthly
  • Retention – effective, efficient and consistent delivery of client communications across all Davy client groups resulting in a meaningful impact on client experience, satisfaction and retention
  • Culture and Brand Delivery – embedding of visual identity and tone of voice guidelines and ensuring that the brand purpose, positioning and values are reflected across all customer touchpoints and within the organisation
  • Public Relations, Corporate Comms and Social Media – group wide public relations and social media strategy that is aligned to overall strategy, reinforces thier positioning, strengthens their corporate reputation and supports integrated marketing and brand/sponsorship programmes
  • Marketing Operations – efficiencies, productivity and cost structure of agency relationships
  • People Performance – ensure the marketing and public relations team is motivated and achieving their full potential

To be successful in this role, you must have the following experience:

  • A solid understanding of the interplay between culture and brand combined with a client-first approach
  • Through-the-line marketing communications, campaign planning and management experience
  • Experience of developing and implementing marketing plans that have delivered tangible commercial results in a service-based sector
  • Project management, influencing, networking and stakeholder management skills, for collaboration with colleagues across departments
  • Ability to grasp technical nuances and to communicate complex content in a clear and concise manner is crucial
  • Experience of managing and mentoring teams, along with experience of managing matrix relationships in a large organisation
  • Pro-active self-starter who is organised, with the ability to work independently and as part of a team. The candidate will need to be confident in decision making to manage the diverse requests that may appear at short notice and require prompt decisions

Contact Lauren Fahy on lfahy@alternatives.ie or 085 161 2262 for a confidential discussion.
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