about 2 years ago
Senior Global Media Manager
I'm looking for an expert in Media Deployment and strategy: ideally someone who had flexed their digital muscles agency side and would now like to work within a brand. You will have extensive years working on best in class digital advertising campaigns globally.
Sound like you?
This is an opportunity to work within on of Ireland's top companies as they roll out a new marketing technology programme over the next 12 months. Working across the marketing team and managing the external media agency you will be a natural influencer and have superb stakeholder management skills.
Your day to day will involve:
· Being the expert: Guiding marketing teams on how best to use the new martech capability to achieve their marketing goals and how to target audiences using DMP
· Crunching the data Working with the analyst service both internal and external to extract actionable insight on media deployment to inform market media plans
· Agency Management Being the informed customer to the media agency to test new capabilities as they become available automated media buying and personalised creative
· Guide colleagues in the creation of target audiences from within our DMP
· Experience in a media buying role at a senior level
· Experience utilising a DMP for digital campaign deployment and audience segmentation
· Experience running retargeting and sequential messaging campaigns.
· Experience working on international customer marketing campaigns.
· A passion for travel and tourism and a personable and warm nature will also be vital ?
Attractive salary for the successful candidate -Please note this will be a contract role for at least 9 months.
For a confidential discussion, please contact Faye Constance Head of The Alternatives permanent panel, 01661889 or email your details to firstname.lastname@example.org