Digital Marketing Specialist

Posted 03 September 2018
Salary 40k
LocationDublin , Ireland
Job type Perm
Discipline Digital
Reference5736

Job description

I have a lovely role for a digital marketing specialist to work with one of Ireland's leading automotive companies. This is a great opportunity to work within a really positive and hardworking team on a good variation of digital campaigns where you'll be given autonomy and all the tools you need to succeed. 

Key responsibilities of this role:

  • Responsibility for the planning and execution of key functionality and content on all websites, working closely with agencies and colleagues in Marketing, Product & IT.
  • Plan, execute, and analyse A/B tests to optimise online user experience and ensure the digital customer journey is best in practice.
  • Implement a strong SEO programme all sites to ensure optimisation for key brand & search terms.
  • Assist in the development of a fully integrated digital marketing strategy that will deliver on key business objectives across customer acquisition, retention, customer satisfaction and brand awareness.

Skills/Qualifications required:

  • Minimum of 3 years digital marketing experience, including developing and executing digital campaigns that support wider business objectives.
  • BS/MS degree in marketing (or a professional marketing qualification).
  • Strong digital marketing skills and knowledge base.
  • Experience with SEO (on-page, off-page, technical).
  • Understanding of digital marketing for lead generation.
  • Ability to work collaboratively with a range of different colleagues and stakeholders.
  • Working knowledge of Google Analytics.
  • Strong understanding of Google AdWords.
  • Strong attention to detail.
  • Proactive and strategy driven.

Next steps…

For a confidential discussion, please contact Shauna Daly, Talent Manager  - Marketing

016618889 | sdaly@alternatives.ie | www.alternatives.ie

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