I have a lovely role for a digital marketing specialist to work with one of Ireland's leading automotive companies. This is a great opportunity to work within a really positive and hardworking team on a good variation of digital campaigns where you'll be given autonomy and all the tools you need to succeed. 

Key responsibilities of this role:

• Responsibility for the planning and execution of key functionality and content on all websites, working closely with agencies and colleagues in Marketing, Product & IT.
• Plan, execute, and analyse A/B tests to optimise online user experience and ensure the digital customer journey is best in practice.
• Implement a strong SEO programme all sites to ensure optimisation for key brand & search terms.
• Assist in the development of a fully integrated digital marketing strategy that will deliver on key business objectives across customer acquisition, retention, customer satisfaction and brand awareness.

Skills/Qualifications required:

• Minimum of 3 years digital marketing experience, including developing and executing digital campaigns that support wider business objectives.
• BS/MS degree in marketing (or a professional marketing qualification).
• Strong digital marketing skills and knowledge base.
• Experience with SEO (on-page, off-page, technical).
• Understanding of digital marketing for lead generation.
• Ability to work collaboratively with a range of different colleagues and stakeholders.
• Working knowledge of Google Analytics.
• Strong understanding of Google AdWords.
• Strong attention to detail.
• Proactive and strategy driven.

Next steps…

For a confidential discussion, please contact Shauna Daly, Talent Manager  - Marketing

016618889 | sdaly@alternatives.ie | www.alternatives.ie

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