Alternatives are currently working with an established and successful tech e-commerce company recruiting a Demand Generation Manager to join their rapidly scaling business.

This is a full-time role with fully remote or hybrid options that will report directly to the Chief Marketing Officer.

What you will do:

• Managing performance across all digital advertising channels (SEM, SEO, Website and Partner Sites) to optimise resource allocation for delivery of agreed KPIs.
• Developing and implementing strategies to maximise potential for pipeline growth from events including conferences, roundtables, webinars, and bespoke hosted events.
• KPIs across owned and paid media.
• Analysing the acquisition funnel to drive ABM continuous improvements to hit new customer acquisition metrics.
• Working with the wider team and external stakeholders on content strategy and compelling content generation.
• Building an effective SEO strategy to be delivered through our content team.

What you need to do the job:

• 5+ years’ experience in a data driven demand generation role preferably marketing to enterprise and mid-market targets.
• Background in managing a multichannel strategy with significant budgets to drive demand generation activity resulting in effective and efficient pipeline generation
• Strong analytical skills and drive for optimisation
• Expert knowledge of Account Based Marketing (ABM) and successful implementation
• Proficient in relevant MarTech stacks such as HubSpot, Pardot, Salesforce etc.

Excellent remuneration on offer for this position. Please get in touch with Leonie Gleeson to discuss this role.