This is an exciting opportunity to join a successful Irish organisation as Content and Brand Manager.
 

*This position is with a Dublin based organisation, but candidates based outside of Dublin who are interested in a flexible working arrangement are encouraged to apply.

The core purpose of this role is content generation, thought leadership and brand management and required the following expertise:

1. Ability to generate and package content (both online and offline), tailored to various audience groups – Content generation will include podcasts, videos, interviewing (business leaders, CEO’s, academics), radio ads, long form papers, shorter articles, opinion pieces, info-graphics, web content writing, brochure writing, email marketing, newsletters, blogs to name a few.
2. Ability to translate academic concepts and writing into business ready content in digestible formats
3. Brand management, Strong project management skills and ideation skills
4. Digital media savviness and ability to put in place metrics to measure success of various content pieces
5. Curiosity about client’s business and needs. Understanding of leadership, business and the executive education market.
6. Ability to understand and develop a value proposition. Develop positioning stories and pitch to media

Your key responsibilities will include;

• Develop and deliver a brand-building content plan and content assets:
• Produce thought leadership content
• Produce lead generation content for graduate, short programmes, Custom programmes and membership
• Produce content for PR (events and brand) and positioning the organisation’s executive team and other key stakeholders in media
• Work with the organisation’s research team to identify trends and themes of interest to various audience groups and develop the various content plans and assets in line with these.
• Curate, edit and write content for the organisation’s website, newsletters, social media channels, radio ads, long form papers, shorter articles, opinion pieces, infographics, web content writing, brochure writing, email marketing, newsletters.
• Produce and record podcasts, videos and interviews with business leaders, academics and thought leaders
• Ensure content is optimised for SEO
• Manage social media properties and drive engagement. Report against social media KPI’s
• Monitor key online communities. Identify and develop relationships with key influencers
• Manage the organisation’s blog and source content from the business’ associate network

PR outputs of this role will include:

• Closer monitoring of PR and will be working full time on pushing/pitching stories
• Better alignment of messages and maximising opportunities
• Develop relationship with key media entities and pitch stories, events etc.

Experience and qualifications required:

• Proven track record (5 years +) in a communications, brand, or content marketing role
• Podcasting and video editing experience
• Some PR experience is beneficial
• Excellent content and copywriting skills - a journalism background/qualification would suit. Business journalism experience preferable
• Excellent visual design and graphics skills for content creation – knowledge of PowerPoint, Adobe softwares or similar
• Some knowledge of creating and optimising content for online
• Experienced in the development and delivery of content strategies
• Good knowledge of principles of SEO and Social media strategy and execution
• B2B Marketing publishing experience, with an interesting portfolio of B2B marketing collateral.
• Proficiency with Google Analytics, CRM systems, social media analytics and email distribution software packages required.
• Strong project management skills and ability to work to deadlines
• Skills necessary to manage agencies and other creative teams to develop world-class creative for online and offline collateral and local customer-facing events

Personal qualities:

• The ability to build and maintain a personal ethos of high performance.
• Results oriented, proven ability to reach and exceed targets in a dynamic environment.
• Strong/persuasive communication skills and the ability to develop productive working relationships across teams and departments are essential.
• Excellent attention to detail.
• Take initiative, with a hands-on execution style.
• Commercial acumen - has a good overall understanding of costing, budget and preservation of margin etc and can use this information to drive and influence decision making.
• Strong ability to build personal rapport with a wide range of stakeholders.
• Superior strategic planning and organisational skills, be self driven, well organised, and able to work independently with a hands-on execution style.
• Proven ability to align and integrate individual and team goals with overall Institute strategy.
• Flexible and be able to work outside standard business hours as required.

Contact Lauren Fahy on lfahy@alternatives.ie or 01 582 4483 for a confidential discussion.

Alternatives Group - We provide a diverse range of opportunities- permanent, contract and consulting - for the best marketing | digital | data | customer centric talent.