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Consumer Insights Manager

Consumer Insights Manager

  • Location

    Dublin, Ireland

  • Sector:

    Marketing

  • Job type:

    Interim

  • Salary:

    DOE

  • Contact:

    Ruth Meade

  • Salary high:

    72000

  • Salary low:

    72000

  • Job ref:

    5850

  • Published:

    6 months ago

  • Expiry date:

    2019-02-13

Are you an Insights Manager interested in joining a global marketing team within one of the world’s largest drinks organisations? This role will give you the opportunity to work on a portfolio of iconic brands that are customer centric!

To be successful in your application you will be a dynamic, forward thinking and energetic candidate who thrives in a fast-paced environment. You will be a passionate insights professional who always has the customer at the heart of all activity.

Key responsibilities;
  • Lead and manage global and domestic research and insight projects, using best in class methodologies and agencies, for the key strategic brands.
  • End to end project and stakeholder management – delivering inspiring briefs, clear KPI’s and actionable implications to the marketing team.
  • Define and evolve the global and local market understanding of key consumer and influencer groups through best in class insight and visualisation.
  • Manage the global advertising development research programme.
  • Manage the Trends programme which brings to life in an impactful and regular way the most critical trends that are shaping consumer attitudes, motivations and behaviours.
  • Support with the delivery of a Consumer Centricity vision & programme to create a consumer centric culture and way of working;
    • Create and run inspiring, educational and engaging workshops and training sessions.
    • Manage and integrate new consumer centric tools & platforms to capture, distil and diffuse insight across the business.

Next steps…

For a confidential discussion, please contact Ruth Meade, Senior Talent Manager - Marketing & Digital| rmeade@alternatives.ie | www.alternatives.ie

We provide a diverse range of opportunities- permanent, contract and consulting - for the best marketing | digital | data | customer centric talent.

First to the future, ensuring you are too.