about 8 years ago
Analysis & Insight
- Assess industry & market trends
- Understand consumer behaviours, attitudes and motivations.
- Extensive product knowledge in tablets / handsets etc.
- Incorporation of new concepts into marketing strategy
- Create strategic business objectives for consumer and retail marketing.
- Create category planning across all consumer touch points
- Coordinate partner segmentation & prioritization
- Strategically influence assortment & merchandising
- Execution against the product life cycle
Consumer & Retail Marketing Principles
- Develop integrated marketing plans between consumer and retail marketing.
- Ensure positioning & messaging
- Strategic marketing objectives in-store and online
- Measure execution and ROI
- Influence partners with category expertise
- Drive the sales motion across the channels
- Impact & Influence the product business groups
- Drive cross group collaboration
Business Operational Excellence
- Execute against consumer and retail marketing budgets
- Demonstrate creativity and entrepreneurial behaviour
- Evangelize group strategy and direction – internally and externally - by aligning value proposition information with target audience, brand personality, and desired attitude change.
- Monitor the consistency of the product brand attributes and promise across multiple campaigns, across multi fiscal years.
- Direct and indirect leadership with outcomes
- Executive presence and leadership
- Influence across boundaries
- Impact and Influence w/o Authority
- Ensure that your Category Managers land and localize the positioning and messaging frameworks for the business group.
- Continually innovate on amplifying the impact and reach of the Category Manager team
- Revenue of category
- Category Profit
- Inventory management
- Space optimization
- Share growth
- Customer experience
- Revenue, share and profit
- Scorecard metrics
- Customer experience
- Market Attach
- Market Budget management
- Marketing KPIs
- New customer insights
- Partner program creation
- Partner and market insights
- Analysis and data mining to drive insights
- Strategic business planning
- Forward looking and strategic thinking
- Consultative leadership
- Business operational excellence
- New product launch know how (economics, process, program, skills)
- Strong collaboration skills
- Courage/risk taking
- Leading and thriving in ambiguity
- Strong coach and teacher of others
- 10+ years relevant consumer experience in Sales/Marketing/Supply Chain Mgmt, ideally from telco, consumer electronics or other devices
- Proven success at business building (business/channel development, entrepreneur, change management)
- Retailer buyer experience and functional depth (marketing, channels, partner-focused)
For more information about this exciting opportunity please contact Donal O'Donoghue with CV and cover letter on email@example.com
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