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Brand Executive

Brand Executive

  • Location

    Santry, Ireland

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    Brand Executive

  • Contact:

    Ruth Maguire

  • Salary high:

    40000

  • Salary low:

    35000

  • Job ref:

    4746

  • Published:

    almost 3 years ago

  • Expiry date:

    2017-10-01

 

 

A leading utilities company is seeking a brand executive to join their busy team. This role reports into the marketing manager and is a great opportunity to progress your career within an award winning marketing team.

Key responsibilities;

  • Develop and implement brand plans to achieve agreed brand and business objectives.
  • Lead in development & evolution of brand guidelines which ensure best in class branding & brand consistency in a changing media landscape.
  • Lead brand customer journey programme TTL to ensure consistent branding at every point of contact (social media, TTL, call centre, FOTS).
  • Deploy customer insights and market understanding to develop initiatives to ensure customer brand engagement.
  • Implement agreed external brand communications campaigns.
  • Champion brand management and act as a guardian of the brand on all communications.
  • Prepare commercial business cases to secure investment in key brand marketing programmes to achieve agreed targets.
  • Monitor, evaluate and report on key initiatives and campaigns.
  • Actively contribute as a member of the Electric Ireland marketing team.

 

The right candidate must have a minimum of 4 years brand marketing experience managing ATL, BTL and online campaigns and have budget management experience.

 

Alternatives Group The Art of Talent Solutions,

Passionate about people | Passionate about performance

If you are interested in discussing or applying for this role please contact Ruth at rmaguire@alternatives.ie  or call 01 669 8105.

 

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