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Fáilte Ireland Officer, International Publicity

Officer, International Publicity - Marketing Communications

Level 4

Permanent, Full-time

Fáilte Ireland is currently seeking to recruit a highly motivated and publicity-focused officer to join its International Publicity Team.

You will have experience in people management within an organisation with direct reports combined with a demonstrated proficiency in managing budgets. You will have excellent communications and organisational skills and experience working cross functionally with other teams and stakeholders. You will also be able to demonstrate excellent stakeholder relationship.

There will be a blended work model, which includes remote working and flexible working arrangements, with the office location based in Fáilte Ireland, 88-95 Amiens Street, Dublin 1.

Please return your completed application form by email only to Leonie Gleeson 

Closing Date: Thursday, 15th September 2022 at 3.00pm (Ireland Time)

Interviews are likely to take place on Monday, 26th September 2022. Fáilte Ireland is an equal opportunities employer.

Please download the application form here:

Job Title: Officer, International Publicity – Marketing Communications

Job Ref: HR/ES/35

Location: Blended work model with office location based in Áras Fáilte, 88 – 95 Amiens Street, Dublin 1, D01 WR86

Business Unit: Marketing Communications and International Publicity

Reporting to: Manager, International Publicity

Salary: €49,576 - €70,895* per annum

*The successful candidate will commence on the 1st point of the salary scale in line with current Government pay policy.

Job Purpose

The successful candidate will have specific responsibility, as part of the International Publicity team for delivering maximum international publicity for Ireland through engagement with international media from a number of overseas markets.

Note: Our partner agency, Tourism Ireland, has the responsibility of marketing the island of

Ireland to overseas holidaymakers. We work very closely in partnership with them as they source and monitor the media whom we host jointly.

Primary Objectives/Key Responsibilities

Key Deliverables

  • Work closely with other Divisions within Fáilte Ireland such as our Brands: Wild Atlantic Way, Ireland’s Ancient East, Dublin, Ireland’s Hidden Heartlands and Festivals and Activities divisions to build international awareness for our brands, festivals and key activities through bespoke media itineraries

  • People management and proven proficiency in budget management

  • Promote a regular feedback for the Brands, Festivals and Activities teams to communicate to industry regarding overseas coverage of businesses within their destination

  • Input into the development and implementation of international media planning with Tourism Ireland

  • Monitor international media and PR plans against annual targets

  • Liaise with other teams on an agreed programme of activity including milestones and calendar to support PR activity, stakeholder engagement, industry communications and internal messaging of the international publicity department.


  • Track and collate data to assess trade partner performance against agreed programme and partner KPIs

  • Support the team in reporting on data, learnings and ROI analysis from international publicity activity

  • Coordinate the development and implementation of the publicity plans for international media

  • Develop and maintain relationships with key stakeholders such as local authorities, public agencies and industry ensuring delivery of agreed destination development plans.

  • Collate and share international publicity coverage with the rest of the organisation on a quarterly basis

  • Integrate use of CRM management system in daily activities

  • Support the broader team to deliver operational plans

  • Ensure all activities are delivered on time and on budget

  • Full understanding of procurement policy procedures

  • Carry out all other duties as required and participate as a full member of the Team by supporting different work projects, as required, from time to time.

Person Specification

Essential Criteria

  • Strong interpersonal skills

  • Tenacity

  • Planning and Resource Management

In order to be eligible to apply for this role you must have / demonstrate in your application form the following:

  • Previous experience in managing a medium to large sized team directly

  • Excellent knowledge of the PR landscape and experience delivering successful PR campaigns

  • A proven track record of project and budget management skills

  • Ability to communicate effectively both orally and in writing

  • Effective and efficient organisation and planning skills and the ability to prioritise work and meet deadlines.

  • Demonstrate knowledge of the tourism and/or service industry and related institutional networks at local and national level

Qualifications/Mandatory Training

  • A Professional Qualification (minimum Level 6 under the QQI Framework) in a related discipline is essential

Desirable Criteria

  • Event management, marketing.

  • Different media channels, including social media and their associated needs

  • Destination development experience

Key Competencies

  • People Management

  • Business Communication (written and verbal)

  • Strategic Thinking

  • Problem Solving and Analytical skills

A panel may be created from which future vacancies may be filled.

Fáilte Ireland is an Equal Opportunity Employer.