Senior Marketing Executive
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Location
Dublin
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Sector:
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Job type:
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Salary:
Competitive
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Contact:
Kyna Timbs
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Job ref:
6550
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Expiry date:
2023-06-16
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Consultant:
Kyna Timbs
This a permanent hybrid position based in Dublin City Centre with a competitive salary and great benefits.
As Senior Marketing Executive you will manage specific marketing projects and the planning and delivery of a digital marketing strategy for the organisation and provide support to the department head on all areas of marketing and communications activity to help deliver the annual marketing and communications plan.
- Key Responsibilities:
1. Digital Marketing
- Developing an annual digital marketing strategy and plan for the organisation and managing outputs.
- Driving traffic to the website by way of SEO, PPC, online advertising, online directories and other digital marketing strategies and monitoring traffic and results on a monthly basis.
- Managing the content strategy and development of communications across all platforms, primarily social media.
- Planning and managing the website and its development, including updating of content, using the dedicated Content Management Systems, including news, events, imagery, video and other updates.
- Managing the planning and execution of third-party e-shots and Tourism Ireland communications end to end, including concepts, researching and generating copy, managing data, design, dispatch and monitoring results.
- Managing data for Digital Marketing purposes and taking ownership of prospect data quality within Marketing.
2. Marketing Communications and Project Management
- Managing key projects within the Marketing Department to support Strategic Initiatives.
- Support the Dept. Head in the delivery of an external communications plan, including drafting press releases, news pipeline, media monitoring, case studies, managing media contact data and ad-hoc requests.
- Providing general marketing support to the dept head on key activities as required.
- Complying with the Policies and Standard Operating Procedures
- Undertaking any other duties / projects as reasonably requested by line manager.
Key Results Areas:
• Timely delivery of activity to requirements
• Quality of copywriting, design and print management
• Attention to detail
• Proficiency in digital marketing
• Use of initiative and innovation
• Development of role
• Teamwork
• Contribution to achievement of overall department objectives
Person specification:
• Professional qualification in general Marketing or Digital Marketing
• 3-4 years marketing experience (including specific digital marketing)
• Experience managing suppliers.
• Excellent written/oral communication skills including copywriting and proof-reading
• Ability to work on own initiative and to work well under pressure.
• Self-starter, flexible, team player, completer finisher.
Skills and Competencies:
• Experience of CMS
• Graphic design
• Computer literacy
• Excellent organisation
• Effective communication
• Teamwork
For more information on this role contact Kyna Timbs on ktimbs@alternatives.ie