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Online Acquisition Manager - 3 month contract

Online Acquisition Manager - 3 month contract

  • Location

    South Lotts Road, Ireland

  • Sector:

    Digital

  • Salary:

    Online Acquisition Manager - 3 month contract

  • Contact:

    Lindsay Sheedy

  • Contact email:

    lsheedy@alternatives.ie

  • Salary high:

    0

  • Salary low:

    0

  • Job ref:

    4684

  • Published:

    almost 3 years ago

  • Expiry date:

    2017-09-26

A little about our client

 

Our client is a leading E-gaming company , with very popular brands that are recognised worldwide.

 

Job Purpose

 

The purpose of this role is to manage the relationship between the Client and the Client groups shared PPC, SEO and affiliate acquisition teams.  The contract is for an initial four week period with a view to extend.

 

 

Key Responsibilities

 

  • Execute the pre-approved yearly marketing business plan in partnership with the Group’s regional marketing teams
  • Own the relationship with a shared services team within Group responsible for PPC, SEO and Affiliates
  • Set, manage, and supervise performance objectives for the above teams on a monthly basis
  • Set, manage, and supervise performance objectives for acquisition for Social and Digital Channels
  • Ensure KPI´s are met for the relevant acquisition channels in line with the Group’s forecasted acquisition and revenue targets for the client
  • Manage the marketing budget for the client to achieve the Group’s pre-set acquisition targets

 

Skills and Capabilities

 

  • 5 years marketing experience across digital marketing in a B2C organisations
  • Building and leveraging attribution models to drive ROI beyond just last-click attribution
  • Strong analytical skills / problem solving skills with data driven approach to customer acquisition
  • Excellent verbal and written communication skills; persuasive in presenting complex data and concepts to groups
  • Outstanding relationship-building skills with the ability to consistently demonstrate a positive and collaborative approach; comfortable working within a complex matrix organisation

 

Desirable:

Sportsbook, casino and or poker marketing experience is a bonus

 

Behavioural Competencies

 

Curiosity – Always wondering why, remaining dissatisfied with the status quo, and always wanting more

Edge – the ability to make difficult decisions around people, performance and investment in a timely and data driven manner

Emotional Energy – the ability to engage with and inspire those around you to achieve extra-ordinary results

Strategic Penetration – the ability to get to the heart of problems, articulate alternate solutions and recommend

Teamwork – walk through walls for your peers and your reports

Pace –Ability to sustain a relentless pace and drive it in others – Getting things done, very quickly indeed