A leading utilities company is looking for an experienced Marketing Manager to join their team on a permanent basis. Reporting directly to the Head of Marketing, this role will play a key role in growing their business by developing and implementing their demand generation strategy and managing their channel partners.

Core areas of responsibilities will include:

Overseeing the management of acquisition channels to deliver positive return-on-investment and also Identifying new channels to drive incremental customer leads
Agency management is crucial - You will leverage the expertise of their trusted partners which include advertising agencies, creative agencies to deliver the best results for their customers and acquisition strategy
Partner closely with the wider marketing and sales teams to deliver a cohesive execution of timely campaigns with appropriate messaging, personalisation and targeted segmentation
Measure and report on marketing activity results to the Head of Marketing on a weekly and monthly basis
Forecast and manage the marketing budget to deliver results within planned spend

Who are we looking for?

5 - 6 years’ experience working B2C in direct response marketing within a high growth organisation
Demonstrated track record in direct response campaign management required
Knowledge of Google Analytics, WordPress, Excel, PowerPoint, Word is desirable
Results-driven, goal-oriented with strong numeric ability to drive data-led decisions
Collaborative team player with strong interpersonal skills
Proactive, self-starter who enjoys having accountability and ownership
Offline channel management

Next steps…

For a confidential discussion, please contact Niamh Reddy, Senior Talent Manager | nreddy@alternatives.ie | www.alternatives.ie

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