A leading utilities company is looking for an experienced Marketing Manager to join their team on a permanent basis. Reporting directly to the Head of Marketing, this role will play a key role in growing their business by developing and implementing their demand generation strategy and managing their channel partners.

Core areas of responsibilities will include:

• Overseeing the management of acquisition channels to deliver positive return-on-investment and also Identifying new channels to drive incremental customer leads
• Agency management is crucial - You will leverage the expertise of their trusted partners which include advertising agencies, creative agencies to deliver the best results for their customers and acquisition strategy
• Partner closely with the wider marketing and sales teams to deliver a cohesive execution of timely campaigns with appropriate messaging, personalisation and targeted segmentation
• Measure and report on marketing activity results to the Head of Marketing on a weekly and monthly basis
• Forecast and manage the marketing budget to deliver results within planned spend

Who are we looking for?

• 5 - 6 years’ experience working B2C in direct response marketing within a high growth organisation
• Demonstrated track record in direct response campaign management required
• Knowledge of Google Analytics, WordPress, Excel, PowerPoint, Word is desirable
• Results-driven, goal-oriented with strong numeric ability to drive data-led decisions
• Collaborative team player with strong interpersonal skills
• Proactive, self-starter who enjoys having accountability and ownership
• Offline channel management

Next steps…

For a confidential discussion, please contact Niamh Reddy, Senior Talent Manager | nreddy@alternatives.ie | www.alternatives.ie

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