Market Research Specialist

This is an exceptional opportunity for a market research specialist to join an international organisation as part of their Irish team. Reporting into the consumer insights manager, you will be delivering strategic insights/analysis to inform brand building and the innovation development. You will recommend and implement the best and most-cost-effective learning plan in the key markets. The role will include working in close collaboration with the Marketing team, product team, regional teams, commercial team and R&D.

Key responsibilities will include:

• Accountability for brand tracking and brand image
  • Implement and analyse the studies
  • Provide data for business reviews
  • Support the data team with quality data to inform the dashboards
• Recommend and implement the innovation research plan
  • Identify knowledge gaps
  • Provide strategic insights and analysis to inform concept and product development
  • Support claim substantiation
  • Seek for new methodologies and partners
  • Monitor data quality

• Support data team and marketing regional teams in measuring effectiveness of key assets (advertising, partnerships, promotions etc…)
• Monitor consumer insight budget by managing the PO’s and ensuring & reporting

Key Competencies/ Behaviour skills

• Business acumen – Result-oriented
• Proven analytical skills
• Ability to deliver, own and lead work in autonomy
• Curious and self-motivated
• Precision and obsession with details
• Proven project management leadership experience
• Ability to navigate ambiguity and work in a fast-paced, deadline-driven
• Collaborative - Ability to work cross-functions / regions
• Strong data visualisation skills

To be considered for the role, you must have the following experience:

• Bachelor's degree in Marketing, Statistics, Business, Economic or related discipline
• +5 years of experience in Primary Market Research (international scope/ B2B2C are a plus)
• Strong set of research skills and proven first-hand experience with a range of qualitative and quantitative techniques on innovation and brand and media studies
• Fluency in English is essential (both verbal and written)

Contact Lauren Fahy on lfahy@alternatives.ie or 01 582 4483 for a confidential discussion.

Alternatives Group - We provide a diverse range of opportunities- permanent, contract and consulting - for the best marketing | digital | data | customer centric talent.