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Market Research Specialist

Market Research Specialist

  • Location

    Ireland

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    TBC

  • Contact:

    Lauren Fahy

  • Salary high:

    0

  • Salary low:

    0

  • Job ref:

    6254

  • Published:

    9 months ago

  • Expiry date:

    2021-04-18

  • Consultant:

    #

Market Research Specialist

This is an exceptional opportunity for a market research specialist to join an international organisation as part of their Irish team. Reporting into the consumer insights manager, you will be delivering strategic insights/analysis to inform brand building and the innovation development. You will recommend and implement the best and most-cost-effective learning plan in the key markets. The role will include working in close collaboration with the Marketing team, product team, regional teams, commercial team and R&D.

Key responsibilities will include:

  • Accountability for brand tracking and brand image
    • Implement and analyse the studies
    • Provide data for business reviews
    • Support the data team with quality data to inform the dashboards
  • Recommend and implement the innovation research plan
    • Identify knowledge gaps
    • Provide strategic insights and analysis to inform concept and product development
    • Support claim substantiation
    • Seek for new methodologies and partners
    • Monitor data quality
  • Support data team and marketing regional teams in measuring effectiveness of key assets (advertising, partnerships, promotions etc…)
  • Monitor consumer insight budget by managing the PO’s and ensuring & reporting

 

Key Competencies/ Behaviour skills

  • Business acumen – Result-oriented
  • Proven analytical skills
  • Ability to deliver, own and lead work in autonomy
  • Curious and self-motivated
  • Precision and obsession with details
  • Proven project management leadership experience
  • Ability to navigate ambiguity and work in a fast-paced, deadline-driven
  • Collaborative - Ability to work cross-functions / regions
  • Strong data visualisation skills

 

To be considered for the role, you must have the following experience:

  • Bachelor's degree in Marketing, Statistics, Business, Economic or related discipline
  • +5 years of experience in Primary Market Research (international scope/ B2B2C are a plus)
  • Strong set of research skills and proven first-hand experience with a range of qualitative and quantitative techniques on innovation and brand and media studies
  • Fluency in English is essential (both verbal and written)

Contact Lauren Fahy on lfahy@alternatives.ie or 01 582 4483 for a confidential discussion.

Alternatives Group - We provide a diverse range of opportunities- permanent, contract and consulting - for the best marketing | digital | data | customer centric talent.