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Head of Comms and Digital Strategy

Head of Comms and Digital Strategy

  • Location

    Ireland

  • Sector:

    Digital

  • Salary:

    Head of Comms and Digital Strategy

  • Contact:

    Lindsay Sheedy

  • Contact email:

    lsheedy@alternatives.ie

  • Salary high:

    85000

  • Salary low:

    65000

  • Job ref:

    4712

  • Published:

    almost 3 years ago

  • Expiry date:

    2017-09-26

My client, a Dublin based Insurance giant are currently seeking a Head of Comms and Digital Strategy to manage all communications targeted to all audiences to enhance the preference for the clients products/services/solutions, while building a positive image of the organization, including informing and influencing employees and other key constituents to understand and support views and issues that are important to the success of the business and groups with which they work.

Provide direction on the development of Social Media strategy and campaigns for corporate initiatives as well as develops resources and tools for Agents to leverage social media locally. Ensures internal stakeholders, our Social Media agency and Agents create social engagements to enhance relationships with customers and prospects. Provides strategic guidance to management teams in the application and use of social media to achieve goals as the social space evolves.

The role in essence:

  • Develops a clear Communication and Digital Strategy
  • Conduct research and evolve digital eco system and competitive landscape
  • Develop business documents and detailed use cases and user stories
  • Develop and implement integrated communications strategies
  • Be the voice of the customer Via (date and research) to inform and prioritise product needs
  • Manage all aspects of publicity for groups including planning, writing and media relations
  • Manage publicity for groups including planning, writing and media relations
  • Develop positioning statements, benefits and competitive benchmarks and work with wider marketing team to develop marketing and sales collateral
  • High level influencer internally focused - The job’s core deliverables rely on influencing or negotiating with a broad range of internal clients, specifically executives and/or senior management. Expectation of the need to employ specialized techniques and substantial experience. Relationships typically involve persuading or countering opposition.
  • Ability to create the right sense of urgency for change in the relevant areas

 

Qualifications and experience

  • Degree in Journalism, Communications, or Public Relations and or  equivalent experience
  • Management and change management expertise.
  • Previous supervisory or management experience preferred.
  • Minimum of five years’ experience developing organizational publications and promotional materials.
  • Requires exceptional writing and related publication skills and experience working with printers and reviewing bluelines.
  • Strong Communication and Coaching skills
  • Ability to influence & negotiate with multiple stakeholders at senior level

 

  • Execute impeccably, delivery focused
  • Lead and Manage Change
  • Develop and coach the best in others
  • Promote global collaboration
  • Act with integrity, confidence & accountability
  • Manage ambiguity
  • Think and lead strategically
  • Innovate with the customer in mind

 

 

The art of talent solutions, passionate about people, passionate about performance

If you are interested in this role, please contact Lindsay Sheedy on 01-6909719 or email lsheedy@alternatives.ie