One of Ireland's leading automotive companies is providing a great opportunity for a CRM Specialist to join their team on a 6 month contract with an immediate start. The role will report to the Customer Marketing Manager and will be a key function in rolling out new CRM customer journeys through Salesforce Marketing Cloud.

Key responsibilities of this role:

Map out and implement relevant customer journeys in Salesforce Marketing Cloud to improve customer experience and maximise revenue across the value chain through the lifetime of the customer
Develop agreed customer journeys in Salesforce Marketing Cloud through both web, SMS and email studio
Assist in the design and development of SMS and email marketing templates relevant to the above journeys
Provide suggestions for marketing automation processes and campaign management
Track and monitor campaign performance and user behaviour to recommend strategies and campaigns that will drive conversion and engagement

Skills/Qualifications required:

Minimum of 2 years CRM and/or email marketing experience, including developing and executing email marketing campaigns that support wider business objectives
BS/MS degree in marketing or a related field
Strong marketing skills and knowledge base
Good copyrighting skills
Ability to work collaboratively with a range of different colleagues and stakeholders
Strong attention to detail
Proactive and strategic driven

Training:

Full training in Salesforce Marketing Cloud will be provided as part of this role

Next steps…

For a confidential discussion, please contact Niamh Reddy, Senior Talent Manager

nreddy@alternatives.ie | www.alternatives.ie

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