One of Ireland's leading automotive companies is providing a great opportunity for a CRM Specialist to join their team on a 6 month contract with an immediate start.  The role will report to the Customer Marketing Manager and will be a key function in rolling out new CRM customer journeys through Salesforce Marketing Cloud. 

Key responsibilities of this role:

• Map out and implement relevant customer journeys in Salesforce Marketing Cloud to improve customer experience and maximise revenue across the value chain through the lifetime of the customer 
• Develop agreed customer journeys in Salesforce Marketing Cloud through both web, SMS and email studio 
• Assist in the design and development of SMS and email marketing templates relevant to the above journeys 
• Provide suggestions for marketing automation processes and campaign management
• Track and monitor campaign performance and user behaviour to recommend strategies and campaigns that will drive conversion and engagement 

Skills/Qualifications required: 

• Minimum of 2 years CRM and/or email marketing experience, including developing and executing email marketing campaigns that support wider business objectives 
• BS/MS degree in marketing or a related field 
• Strong marketing skills and knowledge base 
• Good copyrighting skills 
• Ability to work collaboratively with a range of different colleagues and stakeholders
• Strong attention to detail
• Proactive and strategic driven

Training:

• Full training in Salesforce Marketing Cloud will be provided as part of this role

Next steps…

For a confidential discussion, please contact Niamh Reddy, Senior Talent Manager

nreddy@alternatives.ie | www.alternatives.ie

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