Head of Marketing FMCG & Retail
Ref 49139
Head of Marketing FMCG & Retail
Consultant
Contractor/Interim
-
Project dependant
Commercial
Strategy & Planning
Marketing Management
A highly accomplished and commercially focused marketer, with over 20 years’ experience in Marketing and Category Management in the FMCG/retail sector in Ireland, UK and the Middle East. He has held Head of Marketing roles in a number of Irish and international organisations on a full time and consulting basis. He has also spent some time agency side, managing retail and FMCG brands.
He is very customer and consumer focused, with a track record of understanding, driving and measuring customer satisfaction. Retention and growth of customer bases & segments has formed a large part of all his past roles.
He is highly experienced working in competitive and fast paced environments. He has successfully managed both large and small marketing teams, as well as cross functional project teams and senior stakeholders. He can work successfully on stand alone projects, or leading a team to deliver results.
Key skills include:
Strategic Business Planning & Brand Strategy
Consumer Retention & Growth strategies
Consumer Research Methodologies & Insight Development
Brand Proposition Development & Delivery
Category Management
Trade Planning & Promotional Planning
He is available now for contract and project work.
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