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Senior B2C Marketing Specialist

Senior B2C Marketing Specialist

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  • Salary:

    €45,000 flexible working (D1) Pension,Gym,Bonus

  • Contact:

    Eimear Walsh

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  • Consultant:

    Eimear Walsh

Senior Marketing Specialist – Dublin 1 – (Hybrid)

Our client has a hugely dynamic and passionate consumer marketing team who make a significant impact on the growth of their business. They are a small team and currently looking to recruit an additional resource – a Senior Marketing Executive.

This role is hybrid, based in Dublin 1 (parking is available).

Day to day duties include -

  • Collaborating with creative and media partners to execute brand and trading campaigns across diverse consumer markets using both analogy and digital media channels.

  • Analysing campaign performance and effectiveness against specific KPIs, covering various channels such as digital, search, email, and social media.

  • Developing and enhancing the brand's online presence to boost engagement rates through targeted search and digital campaigns.

  • Crafting customer-facing content and copy in multiple languages across various touchpoints.

  • Supporting trade marketing communications, sales campaigns, and consumer sales events.

  • Assisting in the management of the marketing budget to drive efficiency and effectiveness.

  • Keeping a close eye on competitor activities and staying updated on consumer buyer behaviour and evolving trends.

To excel in this role, you should possess the following competencies:

  • Self-motivation, energy, and a positive 'can do' attitude, with the ability to handle multiple projects concurrently.

  • Strong communication skills, with a knack for numbers and analytical thinking.

  • Effective collaboration and influencing capabilities.

  • 2 + years of relevant experience in a commercially focused role.

  • A 3rd level qualification, preferably in business/marketing or a related field.

  • Proven experience in coordinating with external agencies and suppliers.

  • Proficiency in design and content creation tools (e.g., Adobe Photoshop, Illustrator), analytics (e.g., Google search and data applications, including GA4), and engaging communications via email and social media.

  • Successful experience in selling to international consumers (UK, EU), with a focus on communications, digital media, and driving commercial growth.

For more information please contact Eimear Walsh in Alternatives