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Consumer Marketing Manager

Consumer Marketing Manager

  • Location

    Dublin West, Ireland

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    65000

  • Contact:

    Kristin Ryan

  • Salary high:

    65000

  • Salary low:

    55000

  • Job ref:

    5485

  • Published:

    11 months ago

  • Expiry date:

    2018-01-24

  • Consultant:

    #

Marketing Manager required to manage consumer segment marketing across TTL channels for a well-known insurance company.

 

This is a fantastic opportunity to join a newly formed marketing team and put your own stamp on this position.

 

As Consumer Segment Marketing Manager you will be responsible for developing and managing marketing and brand campaigns. You will be working across a variety of channels including call centre, branch and online as well as TTL media. Other key deliverables include:

  • Developing and managing customer acquisition, retention and loyalty strategies for the consumer segment
  • Work to create a single customer view for all customer contact/activity
  • Manage sponsorships
  • Direct the digital strategy for the consumer segment, working closely with the digital team

 

To be considered for this position you will need:

  • 5+ years insurance or financial services sector experience ideally
  • Proven track record of broad marketing management encompassing TTL, sponsorships, CRM and targeted activity across a range of channels
  • Campaign management, media planning and budget management skills
  • Excellent senior stakeholder management

 

If you are interested in discussing or applying for this role please contact Kristin Ryan at  kryan@alternatives.ie or  call 085 845 2000
 

Alternatives Group

The Art of Talent Solutions,

Passionate about people | Passionate about performance