Alternatives is delighted to partner with a Global Professional Services company to find a Regional Marketing Manager.

This is a permanent hybrid position based in the Cork offices and would require occasional travel other regional offices. This is an exciting opportunity to aid the company in achieving their growth ambitions. Working closely with the Markets Director and marketing team across Ireland, the successful candidate will have the responsibility of developing and implementing best-in-class marketing and brand building initiatives.

Major responsibilities

The role is accountable for the following elements of our regional marketing:

• Marketing Planning

Assist in developing the annual integrated strategic marketing plan for the region, to align with wider Market agendas and designed to deliver strategic business objectives, across reputation, relationships and revenue, for the region.

• Events and Sponsorship

Driving out a comprehensive annual programme of client events, briefings, and seminars, both in-person and virtual, including alumni events, C-Suite programmes, hospitality and industry marketing events and act as representation at external events, ensuring the company and partners are duly represented.

• Brand Management

The Marketing Manager will work closely with the in-house Creative team and wider team to ensure the brand is represented in a manner that reflects our brand values and identity.

• Advertising, Digital and Social Media

Work with the digital marketing team to ensure we leverage best practices across digital marketing and online channels to ensure the brand occupies a dominant position in the region. Help to put in place an annual programme of brand building activities across appropriate channels, optimise digital, social and online activities and ensure excellence in the digital-first approach to marketing.

• CRM and Analytics

Manage reporting and analytics around all Marketing activities for the region, appropriate tracking, data management and ROI metrics

• Thought Leadership and Content

Working with the central Thought Leadership team, help drive out the annual programme of content for our sector and solution specialists in the region, ensuring all relevant channels are optimised to develop the profile and reputation of our Partners as subject matter experts and thought leaders, in the market.

• Budget Management

Responsibility for tracking, measuring, and reporting budget spend.

Experience, Skills and Competencies required to qualify for the role

• A degree in Marketing/or a business-related degree; or equivalent work experience
• 6+ years’ experience in marketing management in a large corporate environment, preferably professional services
• Experience of working in a large /medium organisations, balancing multiple stakeholder requirements
• Time and project management skills
• A strong track record of strategic marketing campaign and event management
• Solid experience in leveraging digital and social media to maximise campaigns

• The ability to juggle conflicting demands on time and prioritise effectively

For more information on this role please contact Eimear Walsh in Alternatives on ewalsh@alternatives.ie