Paid Acquisition Specialist

This is a fantastic opportunity to join a leading global B2B Software provider as a Paid Acquisition Specialist.

Key Responsibilities:

• Develop and manage Paid Media channels through campaigns and ongoing marketing to achieve revenue targets & Lead Generation
• Driving an innovative, iterative learning paid acquisition marketing plan across multiple channels.
• Plan, design, and build paid search, social, display and video ad campaigns across multiple platforms
• Analyse PPC, Facebook & Display campaign performance (Google Analytics) to maximize customer acquisition and user engagement
• Deliver regular reports to gauge effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels
• Optimization of a growing advertising budget to achieve optimal CPA’s with the aim of delivering strong lead generation to the sales team

 Key Skills:

• 3+ years Digital and online marketing experience, with an emphasis on display, paid social, and other digital advertising platforms
• Ability to analyse data and trends
• Global experience essential with a proven track record of lead generation in a similar role
• Expertise with Paid Social, Display and SEM bid management platforms
• Expertise of Google AdWords
• Experience with Google Analytics and Google Tag Manager
• Keyword research and experience managing campaign budgets

For a confidential discussion, please contact Oran Carolan, Talent Manager on 086 4058039 or ocarolan@alternatives.ie

Alternatives Group

The Art of Talent Solutions, Passionate about people | Passionate about performance