Marketing Campaign Manager
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Location
Dublin, Ireland
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Sector:
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Job type:
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Salary:
45,000-50,000
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Contact:
Joan Fahey
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Salary high:
50000
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Salary low:
45000
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Job ref:
5637
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Published:
almost 6 years ago
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Expiry date:
2018-06-12
Key responsibilities include:
- Devise integrated marketing campaigns with the aim of acquiring and retaining customers
- Manage the implementation, tracking and measurement of marketing campaigns - email, print and online channels
- Write, edit and proofread copy for promotional materials
- Support the brand repositioning campaign and launch
- Brief and oversee the work of internal and external agencies
- Maintain regular measurement of ROI campaigns and deliver regular reports of results, including web analysis and evaluation of KPIs
- Collect and use data to inform new campaigns and the evaluation of existing campaigns
- Proven track record (5 years +) in a marketing role
- B2B marketing publishing experience a requirement with an interesting portfolio of B2B marketing collateral
- Excellent content and copywriting skills along with visual design and graphics skills for content creation
- Knowledge of creating and optimising content for online – blogs, banners, free content guides
- Experienced in the development and delivery of content strategies
- Good knowledge of principles of SEO and Social media strategy and execution
- Strong project management skills and ability to work to deadlines
- Marketing, Professional services, or academic experience an advantage
Alternatives provide a diverse range of opportunities - permanent, contract and consulting for the best marketing | digital | data | customer centric talent.
First to the future, ensuring you are too.