Back to jobs
Insights Lead
Job description
Insights Lead, Kildare (12 month FTC)
Are you a commercially minded Insights professional who enjoys uncovering what really drives customer behaviour? Do you thrive on turning data into clear, actionable insights that shape strategy and fuel growth?
Our client, a family-run FMCG business with a strong presence across Ireland and the UK, is seeking an experienced Insights Lead to join their team on an initial 12 month basis.
Supplying consumer goods to a network of retail partners, this organisation combines entrepreneurial spirit with a strong market understanding and is now focused on using insights to support its next phase of growth.
As Insights Lead, you will play a key role in shaping how the business understands its customers, market, and performance. Working closely with the Head of Marketing and cross-functional teams, you will translate data into meaningful recommendations that influence decision-making across the organisation.
Core duties of the Insights Lead will include:
Skills and experience you will need for the Insights Lead role:
What’s on offer:
* Please note – this role is based in Kildare and would require on-sight presence through the week
Why Apply Through Alternatives?
Are you a commercially minded Insights professional who enjoys uncovering what really drives customer behaviour? Do you thrive on turning data into clear, actionable insights that shape strategy and fuel growth?
Our client, a family-run FMCG business with a strong presence across Ireland and the UK, is seeking an experienced Insights Lead to join their team on an initial 12 month basis.
Supplying consumer goods to a network of retail partners, this organisation combines entrepreneurial spirit with a strong market understanding and is now focused on using insights to support its next phase of growth.
As Insights Lead, you will play a key role in shaping how the business understands its customers, market, and performance. Working closely with the Head of Marketing and cross-functional teams, you will translate data into meaningful recommendations that influence decision-making across the organisation.
Core duties of the Insights Lead will include:
- Leading research initiatives to better understand customers, competitors, and market dynamics, identifying opportunities to support business growth
- Analysing a range of data sources to uncover trends in customer behaviour, brand performance, and commercial performance
- Translating complex data into clear, insight-led narratives that support strategic decision-making and highlight opportunities and risks
- Developing a strong understanding of the retail landscape, keeping up to date with market trends, competitor activity, and evolving consumer needs
- Supporting the development of key metrics and dashboards to track customer health, performance, and engagement
- Helping to embed customer feedback into business decision-making, ensuring insights inform product development and customer experience improvements
- Identifying opportunities to enhance customer engagement and retention through insight-led recommendations
- Contributing to the development of customer lifecycle and engagement approaches, supporting initiatives that drive value and loyalty
- Collaborating with marketing, commercial, and product teams to ensure insights are effectively applied across the business
- Managing multiple insight and research projects, ensuring delivery to timelines and business priorities
Skills and experience you will need for the Insights Lead role:
- 3+ years’ experience in consumer insights, market research, business intelligence, or customer analytics, ideally within FMCG, retail, or ecommerce
- Strong ability to interpret and analyse data, with experience turning insights into clear, actionable recommendations
- Confident communicator with strong ability to influence stakeholders
- Experience developing KPIs, dashboards, and measurement frameworks
- Proficiency in analytics and visualisation tools such as Excel, Power BI, SQL or similar
- Strong understanding of quantitative and qualitative research methodologies
- Excellent organisational and project management skills with the ability to manage multiple workstreams
What’s on offer:
- Salary: €45,000 (DOE)
- Benefits package
- Hybrid working model
- Opportunity to shape insight and strategy within a growing FMCG business
- Collaborative, entrepreneurial working environment
- Strong exposure to senior decision-making and business strategy
* Please note – this role is based in Kildare and would require on-sight presence through the week
Why Apply Through Alternatives?
- We’ll help manage your job hunt, strengthen your interview skills and tidy up your CV
- We’ll provide you with an overview of the jobs market within your industry and help you tailor your job search
- Gain access to exclusive roles that are not advertised elsewhere
