Digital Marketing Manager

Digital Marketing Manager

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  • Contact:

    Ruth Meade

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  • Published:

    almost 3 years ago

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Are you a senior digital manager interested in joining a forward thinking innovative organisation? Our client is seeking a digital professional to join their growing team based in the Dublin office. This is a pivotal time for the business and an exciting time to join, giving you a unique opportunity to put your own stamp on your role and make a difference. With offices in America, France and Ireland the business has great growth plans for the coming years.

Key responsibilities;

  • Build and own the strategy for the consumer journey across all digital touchpoints focusing on customer recruitment, engagement and retention.
  • Manage the website by defining a roadmap of evolutions/optimizations;
  • Define the digital content strategy according to your users’ needs and aspirations to generate breakthrough ideas and initiatives & animate the contributors’ network for continual content updates and curation.
  • Manage the brand social media channels presence with content development and daily operation to ensure brand awareness, follower recruitment and social engagement.
  • Work closely with the brand tribe to synchronize the main communications and campaigns.
  • Coordinate and set up automated CRM programs to improve customer retention and repeat purchase.
  • Develop toolkits and guidelines to assist countries to develop their own digital presence (content, web-built, SEO, etc.) and ensure the consistency of the corporate guidelines across the globe.
  • Identify the latest market trend, competitive landscape, latest innovative which can be applied to the brand.
  • Measure and optimize real impact, while showing creativity to constantly define opportunities for improvement.

To be considered for this opportunity you must have at least 8 years digital marketing experience and have a passion for customer centricity. You will need to be comfortable working in a relatively autonomous role and be confident in your digital marketing ability to implement change across the business.