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Campaigns and Loyalty Lead

Campaigns and Loyalty Lead

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    Leonie Gleeson

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  • Consultant:

    Leonie Gleeson

A Campaigns and Loyalty Lead is required to join a global organisation within the financial service sector. You will be responsible for planning and executing effective incentive campaigns and communication strategies for the Ireland market.
This role is fully remote, you will need to be based in Ireland.
What you will do:
  • Develop and execute customer and sales incentive campaigns to promote new business, loyalty, and retention, with relevant Senior Management approvals and sign off.
  • Create compelling marketing collateral and communication materials to support campaign objectives
  • Monitor campaign performance, analyse data, and make data-driven adjustments to optimize results.
  • Design and implement long-term strategies and programs to assist with increasing customer lifetime in the company.
  • Cross-Functional Collaboration with Marketing, Product, and Sales teams
  • Provide support and resources to sales to enhance their product knowledge and sales effectiveness.
  • Utilize data analytics tools to assess the effectiveness of campaigns and loyalty programs.

What you need to do the job:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (5+ years) in campaign management, loyalty programs, or similar roles
  • Financial services sector experience desirable
  • Managerial experience, excellent leadership, communication, and interpersonal skills.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
  • Strong data & analytical capabilities to measure, track and analyse the performance of all activities.