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Brand Manager
Job description
Brand Manager, FMCG | Waterford (Hybrid)
Are you a commercially driven Brand Manager with a proven track record of delivering high-impact campaigns in the FMCG space?
Have you successfully led brand campaigns end-to-end, from insight and strategy through to execution across ATL, digital, and in-store channels?
Our client, a well-established, well-known and much-loved Irish food brand, is seeking an experienced Brand Manager to take ownership of their Republic of Ireland portfolio. This is a key role within a fast-paced, competitive category, where strong campaign delivery and brand leadership are critical to driving growth.
As Brand Manager, you will be responsible for shaping and executing brand strategy, with a strong focus on delivering integrated campaigns that drive awareness and commercial performance. You’ll work closely with internal teams and external agency partners to ensure best-in-class execution across all consumer and retail touchpoints.
Core duties of the Brand Manager will include:
* This role requires someone who has hands-on experience running brand campaigns - from concept through to execution - within an FMCG environment *
Skills and experience you will need for the Brand Manager role:
What’s on offer:
Why Apply Through Alternatives?
Are you a commercially driven Brand Manager with a proven track record of delivering high-impact campaigns in the FMCG space?
Have you successfully led brand campaigns end-to-end, from insight and strategy through to execution across ATL, digital, and in-store channels?
Our client, a well-established, well-known and much-loved Irish food brand, is seeking an experienced Brand Manager to take ownership of their Republic of Ireland portfolio. This is a key role within a fast-paced, competitive category, where strong campaign delivery and brand leadership are critical to driving growth.
As Brand Manager, you will be responsible for shaping and executing brand strategy, with a strong focus on delivering integrated campaigns that drive awareness and commercial performance. You’ll work closely with internal teams and external agency partners to ensure best-in-class execution across all consumer and retail touchpoints.
Core duties of the Brand Manager will include:
- Owning and delivering the brand strategy for the Irish market, translating business objectives into clear, actionable plans
- Leading the planning and execution of integrated brand campaigns across ATL, digital, social, PR, and in-store activation, ensuring strong, consistent delivery across all channels
- Working closely with creative, media, and research agencies to develop and launch impactful campaigns on time and within budget
- Using consumer, shopper, and market insights to inform positioning, messaging, and campaign direction
- Monitoring campaign and brand performance, using data and insights to optimise activity and maximise return on investment
- Supporting new product launches and portfolio development, ensuring strong go-to-market plans and clear brand positioning
- Partnering with sales and commercial teams to ensure campaigns translate effectively into retail activation and in-store performance
- Managing brand budgets and ensuring effective allocation of spend across campaigns and initiatives
- Acting as brand guardian, ensuring consistency, quality, and alignment across all communications
* This role requires someone who has hands-on experience running brand campaigns - from concept through to execution - within an FMCG environment *
Skills and experience you will need for the Brand Manager role:
- 5+ years’ experience in FMCG brand management, ideally within food or beverage
- Proven experience leading and delivering integrated marketing campaigns across ATL, digital, and shopper marketing channels
- Strong understanding of brand strategy, positioning, and consumer behaviour
- Experience working with and managing external agencies
- Strong commercial acumen with the ability to link brand activity to sales and performance outcomes
- Experience using data (e.g., Nielsen/IRI or similar) to inform decisions and track performance
- Strong project management skills with the ability to manage multiple campaigns and deadlines
What’s on offer:
- Competitive salary circa €60 - €65K DOE
- Hybrid working model (Waterford-based)
- Opportunity to work on a well-known Irish FMCG brand
- High level of ownership and visibility within the business
- Collaborative and fast-paced working environment
Why Apply Through Alternatives?
- We’ll help manage your job hunt, strengthen your interview skills and tidy up your CV
- We’ll provide you with an overview of the jobs market within your industry and help you tailor your job search
- Gain access to exclusive roles that are not advertised elsewhere
