Our client a market leader in the utilities industry, is currently looking to recruit an experienced B2 Marketing Professional. Joining the Marketing leadership team the successful candidate will report to the head of marketing and manage a team of 6.

This team is responsible for the development and implementation of marketing strategies across a portfolio of brands.

Day to day duties include

• Develop and implement marketing strategies which add value for business customers
• Provide leadership and be responsible for the planning, collaboration, development, execution, and ongoing evolution of marketing strategies and plans to support the stakeholders in our different brands and business units who serve our business customers.
• Create a bespoke B2B marketing function focused on customer centricity, best practice, effectiveness and achieving desired results.
• Extract key insights from market and customer research and segmentation analysis to direct B2B marketing strategies and plans, creating meaningful briefs for the marketing communications team.
• Measure marketing performance and report back to the relevant business units.
• Undertake competitive market analysis of the relevant markets and segments to uncover targeting strategies and business solution opportunities for the business lines.
• Create a B2B Public Relations and stakeholder plan to profile relevant initiatives, products, services, new contracts and thought leadership features, including the generation of a proactive B2B content plan.
• Provide marketing support and graphic design to support the production of bids.
• Manage and report on the B2B marketing budget.

The ideal applicant will have

• 5 – 6 years plus experience in marketing management from within the B2B industry
• A proven track record in the delivery and implementation of marketing strategy
• Strong people manager
• An interest in marketing best practice and driving efficiencies

The rewards

• Competitive Salary plus bonus and benefits
• Joining a hugely collaborative and successful marketing team in a leading company
• Quick progression into a more senior role
• Flexible working, office based in Dublin North, option to work in the office or remotely.

For more information on this role please contact Eimear Walsh on ewalsh@alternatives.ie