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Fáilte Ireland Officer, Media and Advertising

Officer, Advertising and Media - Marketing Communications

Level 4

Permanent, full-time x1 / Fixed Term, full-time x1

Fáilte Ireland invites applications for the position of Advertising and Media Officer. The role will report to the Manager, Marketing Communications.

There will be a blended work model, which includes remote working and flexible working arrangements, with the office location based in Fáilte Ireland, 88-95 Amiens Street, Dublin 1.

Role 1: Permanent, full-time

Role 2: Fixed Term (for maximum 23 months), full-time

Please return your completed application form by email only to Leonie Gleeson


Closing Date: Thursday, 23rd June 2022 at 3.00pm (Ireland Time)

Interviews are likely to take place on 6th & 7th July 2022.


Fáilte Ireland is an equal opportunities employer.

Please download the application form here: 

Job Title: Officer, Advertising and Media – Marketing CommunicationsJob Ref: HR/ES/35

Location: Blended work model with office location based in Dublin 1

Business Unit: Marketing Communications

Reporting to: Manager, Marketing Communications

Salary: €49,576 - €70,895* per annum

*The successful candidate will commence on the 1st point of the salary scale in line with current Government pay policy.

Job Purpose

The successful candidate will have specific responsibility for developing world class marketing communications that will encourage Republic of Ireland (ROI) and Northern Ireland (NI) consumers take increased short breaks in the Republic.

Note: Our partner agency, Tourism Ireland, has the responsibility of marketing the Island of Ireland to overseas holidaymakers. We work very closely in partnership with them as they develop global campaigns.

The candidate will lead and guide their team and champion creativity and a consumer-first, insight led mindset in developing fully integrated marketing communications, from TV advertising through to media partnerships and digital.

At Failte Ireland we are brand builders. The successful candidate will play a key role in developing and building our brands Wild Atlantic Way (WAW), Ireland’s Ancient East (IAE), Ireland’s Hidden Heartlands (IHH) and Dublin.

Primary Objectives/Key Responsibilities

Key Deliverables

  • Champion a culture that recognises and encourages creativity with impact, via collaboration, throughout the organisation.

  • Contribute to the development and implementation of an effective brand(s) communication strategy and implementation programme, utilising all channels to build awareness, increase relevancy and ultimately deliver increased volume and revenue from all target visitor segments in ROI & NI.

  • Project manage the delivery of effective domestic through-the-line marketing communications; including the development & implementation of media planning, development and production of creative assets, and evaluation and execution of media partnerships.

  • Deliver against goals and KPIs that are aligned with Fáilte Ireland's corporate objectives.

  • Working closely with the wider marketing and digital team to drive efficiencies and maximise content distribution and impact.

  • Brief agency partners and third parties.

  • Coordinate compilation and dissemination of post campaign analysis, reporting on data, learnings, ROI analysis to key stakeholders.

  • Lead regular meetings with agencies, specifically the Media and Creative agencies, and key stakeholders.

  • Coordinate and prepare content/presentations for brands, partners and/or internal meetings as required.

  • Manage significant budgets.

  • Research evidence-based marketing principles and latest trends.

  • Manage all staff reporting to the position to effectively train, evaluate, motivate, delegate, and monitor their activities.

  • Conduct Performance Reviews in line with Fáilte Ireland policy.

  • Write requests for tenders and coordinate the procurement process in line with Fáilte Ireland policy.

  • Responsible for administration and financial management tasks in line with Fáilte Ireland policy.

  • Carry out all other duties as required and participate as a full member of the Marketing Team by supporting different work projects, as required, from time to time.

The flexibility to travel domestically, internationally, and work unsociable hours may be required.

Person Specification

Essential Criteria

In order to be eligible to apply for this role you must have / demonstrate in your application form the following:

•A minimum of five years’ marketing experience.

•Three years’ experience in a marketing communications role at a large consumer brand driven organisation (or a comparable role within a marketing agency or similar company).

•Proven ability to manage the execution of large-scale consumer communications campaign that included both traditional (including tv, radio and press campaigns) and digital media.

•Experience of successfully managing budgets.

•Experience in compiling campaign effectiveness reports for stakeholders.

•Experience collaborating and working cross functionally with other teams and stakeholders.

•Proven experience in relationship management of agencies and a range of external partners.

Qualifications/Mandatory Training

•A Professional Qualification (minimum Level 6 under the QQI Framework) in a related discipline is essential

Desirable Criteria

•Knowledge of Fáilte Ireland brands and the broader Irish tourism product offering

•A Professional Qualification (Level 8 under the QQI Framework) in a related discipline

Key Competencies

•Customer Orientation

•Innovation/ Creativity

•Relationship Management

•Commercial Acumen

A panel may be created from which future vacancies may be filled.

Please return your completed application form by email only to Leonie Gleeson 

Closing Date: Thursday, 23rd June 2022 at 3.00pm (Ireland Time)

Interviews are likely to take place on 6th & 7th July 2022. 

Fáilte Ireland is an equal opportunities employer.