Fáilte Ireland (The National Tourism Development Authority) is the State organisation responsible for promoting and supporting the development of tourism as a key driver of economic growth in Ireland. It provides strategic leadership and a range of practical business solutions to foster competitive tourism enterprise, encourage innovation and support policy formulation to help position and sustain Ireland as an attractive and compelling visitor destination.
Officer, Digital Marketing B2C, Level 4
Full-time, Fixed Term for maximum 23 months
Closing Date for applications: Wednesday, 24th March at 5.00pm (Ireland Time)
Please submit your CV and a mandatory completed application form, which you can download here. Applications will be managed by Faye Constance: firstname.lastname@example.org
Fáilte Ireland is an equal opportunities employer.
As Covid19 continues to have a catastrophic effect on the tourism and hospitality industry, Fáilte Ireland is helping the industry navigate and survive this crisis through targeted business supports, key mentoring and tailored recovery plans.
Fáilte Ireland is seeking to recruit a Digital Marketing Officer to work on our consumer marketing communications. Fáilte Ireland operates at the leading edge of digital marketing to reach and influence our target audiences. As part of a strong Digital Marketing team, the successful candidate will have clear digital capabilities, skills and experience in working with people as part of an integrated team and in working cross functionally with other teams and stakeholders, internal and external. Over the last 18 months Fáilte Ireland has transformed the B2C Digital Eco-System. Our ambition is to leverage visitor insights to build personalised and rich relationships with individual visitors, encouraging them to not only take a holiday in Ireland, but also to become advocates for Ireland as a holiday destination.
The role will report to the Digital Marketing Manager and shall be based in Fáilte Ireland, 88-95 Amiens Street, Dublin 1 or Limerick. However, in line with current Government guidance, it is likely that the successful candidate will commence in this role while working from home. Please note that outside of the emergency measures currently in place by the Government, Fáilte Ireland’s standard policy concerning work location is that it is based at its administrative offices and Tourist Information Centres.
Job Title: Officer, Digital Marketing B2C
Job Ref: HR/ES/17
Location: Dublin or Limerick
Business Unit: Digital Marketing
Salary: €48,585 - €69,498*
*The successful candidate will commence on the 1st point of the salary scale in line with current
Government pay policy.
Reporting to: Digital Marketing Manager
This is an exciting new opportunity for an ambitious and driven Digital Marketing professional who is looking to take the next step in their career. This is a strategic and results focused role, requiring a candidate with strong business acumen to be responsible for omnichannel content, as part of the wider digital marketing team. The ideal candidate will have a proven track record in both the planning and execution of digital strategies and content development across all digital channels including social, and websites. They will have a creative and innovative mindset with the ability to think outside the box.
This position offers the successful candidate an extremely varied role across a number of areas within the organisation’s portfolio of B2C digital platforms and channels, including day to day management of content creation and curation, Digital Asset Management (DAM) management, social media management, website management and analytics whilst collaborating with multiple other functions to source and align on content.
Fáilte Ireland’s strategic focus is providing the domestic and Northern Ireland consumer compelling reasons to take a break in Ireland and therefore increasing visitor numbers and total tourism revenues.
Primary Objectives/Key Responsibilities
Key Deliverables Strategic
Person Specification Essential Criteria
The successful candidate will have the following essential skills and criteria:
In order to be eligible to apply for this role you must have / demonstrate in your application form the following Skillsets:
A third level qualification in the related discipline (Digital Marketing or Social Media) is essential
A panel may be created from which future vacancies may be filled.