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Fáilte Ireland Manager, Marketing Advertising and Media

Manager, Marketing Advertising & Media

Level 3

Permanent, Full-time

Fáilte Ireland invites applications for the position of Manager, Marketing Advertising & Media

All applicants must submit their CV and a completed application form (see below).

Applications will be managed by Leonie Gleeson of Alternatives -

Closing Date: Monday, 4th of April 2022 at 3.00pm (Ireland Time).                                       

Interviews will take place on Friday, 8th April 2022

The role will report to the Head of Marketing Communications. There will be a Hybrid work model with the office location based in Fáilte Ireland, 88-95 Amiens Street, Dublin 1, however, in line with current Government guidance, it is likely that the successful candidate will commence in this role while working from home.

Fáilte Ireland (The National Tourism Development Authority) is the State organisation responsible for promoting and supporting the development of tourism as a key driver of economic growth in Ireland. It provides strategic leadership and a range of practical business solutions to foster competitive tourism enterprise, encourage innovation and support policy formulation to help position and sustain Ireland as an attractive and compelling visitor destination.

Fáilte Ireland is an equal opportunities employer.

Job Title: Manager, Marketing – Advertising & Media

Job Ref: HR/ES/32

Location: Blended work model with office location based in Dublin 1

Business Unit: Marketing Communications

Salary: €58,572 - €93,157* per annum

*The successful candidate will commence on the 1st point of the salary scale in line with current Government pay policy.

Reporting to: Head of Marketing Communications

Job Purpose

The successful candidate will have specific responsibility for developing world class marketing communications that will encourage Republic of Ireland (ROI) and Northern Ireland (NI) consumers take increased short breaks in the Republic.


Note: Our partner agency, Tourism Ireland, has the responsibility of marketing the Island of Ireland to overseas holidaymakers. We work very closely in partnership with them as they develop global campaigns.

The candidate will lead and guide their team and champion creativity and a consumer-first, insight led mindset in developing fully integrated marketing communications, from TV advertising through to media partnerships and digital.

At Failte Ireland we are brand builders. The successful candidate will play a key role in developing and building our brands Wild Atlantic Way (WAW), Ireland’s Ancient East (IAE), Ireland’s Hidden Heartlands (IHH) and Dublin.

Primary Objectives/Key Responsibilities

Key Deliverables

  • Champion a culture that recognises and encourages creativity with impact, via collaboration, throughout the organisation.

  • ·With the Head of Marketing, ensure an effective brand(s) communication strategy and implementation programme, utilising all channels to build awareness, increase relevancy and ultimately deliver increased volume and revenue from all target visitor segments.

  • Targeting domestic & NI consumers, create and deliver excellent through-the-line marketing communications through a combination of specific campaigns and always-on messaging.

  • Deliver “famous execution”, with richness and depth, that impacts target audiences.

  • Set clear goals and KPIs that are aligned with Fáilte Ireland corporate objectives and establish robust, measurable processes to review performance against these objectives and appropriate international benchmarks.

  • Develop and manage key external stakeholder relationships including agency partners, Tourism Ireland, local Tourism organisations and other stakeholders.

Team Development

Inspire, lead and support team members to perform to the best of their ability individually and collectively within teams to meet predetermined objectives. Specifically:

  • Proactively develop the skills of the team to maximise their potential.

  • Role model and coach the team in collaborative working across projects and with internal and external stakeholders.

  • Manage all staff reporting to the position to effectively train, evaluate, motivate, delegate, and monitor their activities.

  • Conduct Performance Reviews in line with Fáilte Ireland policy.

  • Proactively develop the skills of the team to ensure they attain the appropriate level of competence.

  • Develop accurate work force plans to ensure that all projects within their team are resourced with the appropriate skills and headcount.

  • Manage procurement and budgeting processes within agreed policy.

  • Carry out all other duties as required and participate as a full member of the Marketing Team by supporting different work projects, as required, from time to time.


The flexibility to travel domestically, internationally, and work unsociable hours may be required.



  • A minimum of five years’ marketing experience.

  • Three years’ experience in a senior marketing communications role at a large consumer brand driven organisation.

  • Direct experience in the development of a marketing strategy and execution of a large-scale consumer communications campaign that included both traditional (including tv, radio and press campaigns) and digital media.

  • Have personally managed sizeable consumer communications budgets.

  • Brilliant execution of campaigns demonstrating how an idea was brought to life across multiple consumer touch points, including digital/social channels, over time.

  • Effective media planning across traditional and digital channels.

  • Clear leadership skills and experience of managing a team including collaborating and working cross functionally with other teams and stakeholders.

  • Demonstrate the ability to help nurture great talent to reach their full potential.

  • Demonstrate excellent relationship management of agencies and a range of external partners.

  • Project management of campaigns including approvals and sign off from relevant departments.

  • Ability to report on the effectiveness of marketing campaigns using pre-determined KPIs.

  • Creative ambition to deliver world class, global award winning work.


Qualifications/Mandatory Training

  • A Professional Qualification (minimum Level 6 under the QQI Framework) in a related discipline is essential

Desirable Criteria

  • Knowledge of Fáilte Ireland brands and the broader Irish tourism product offering

  • A Professional Qualification (Level 8 under the QQI Framework) in a related discipline

Key Competencies

·         Innovation

·         Strategic Thinking

·         Commercial Acumen

·         People Management



A panel may be created from which future vacancies may be filled.