Fáilte Ireland (The National Tourism Development Authority) is the State organisation responsible for promoting and supporting the development of tourism as a key driver of economic growth in Ireland. It provides strategic leadership and a range of practical business solutions to foster competitive tourism enterprise, encourage innovation and support policy formulation to help position and sustain Ireland as an attractive and compelling visitor destination.
Manager Digital Marketing, Digital Transformation Level 3
Full-time, Fixed Term for maximum 23 months
Closing Date for applications: Wednesday, 24th March at 5.00pm (Ireland Time)
Please submit your CV and a mandatory completed application form, which you can download here. Applications will be managed by Faye Constance email@example.com
Fáilte Ireland is an equal opportunities employer.
As Covid19 continues to have a catastrophic effect on the tourism and hospitality industry, Fáilte Ireland is helping the industry navigate and survive this crisis through targeted business supports, key mentoring and tailored recovery plans.
As part of this work Fáilte Ireland is seeking to recruit a Digital Marketing Manager to lead out on new areas of strategic priority. This is a fantastic opportunity and time to join the Digital Marketing team bringing effective strategic direction and leadership in the recovery and growth of tourism in Ireland.
The role will report to the Head of Digital Marketing and shall be based either in Fáilte Ireland, 88-95 Amiens Street, Dublin 1 or Limerick. However, in line with current Government guidance, it is likely that the successful candidate will commence in this role while working from home. Please note that outside of the emergency measures currently in place by the Government, Fáilte Ireland’s standard policy concerning work location is that it is based at its administrative offices and Tourist Information Centres.
Job Title: Digital Marketing Manager
Job Ref: HR/ES/17
Location: Dublin or Limerick
Business Unit: Digital Marketing
Salary: €57,418 - €90,532*
*The successful candidate will commence on the 1st point of the salary scale in line with current
Government pay policy.
Reporting to: Head of Digital Marketing
Job Context and Purpose
There has been a digital revolution in the global economy during 2020 - global acceptance and usage of digital technology has jumped as much in the last 8 months as it did in the previous 8 years. As a result, Tourism and hospitality businesses need enhanced online booking and distribution to better manage visitor numbers; their business operations; and their revenues. Tourism enterprises need to become digitally enabled to better respond to the needs and expectations of visitors both domestically and internationally. To address this critical challenge, Fáilte Ireland is embarking on a digital transformation of the visitor experiences sector and digital upskilling of the accommodation sector. This has been identified as a strategic priority for the organisation.
Over the next 3-5 years Fáilte Ireland aim to partner with 3,350+ businesses to deliver a step- change in their online presence. The ‘Digital that Delivers’ programme will provide practical, technical and financial support to enable the Irish visitor experiences & accommodation sectors to:
This is an exciting opportunity for an ambitious and driven Digital Marketing professional who is looking to take the next step in their career to join the Fáilte Ireland team. This is a strategic and results focused role, requiring a digital marketing professional with strong business acumen and an ability to apply their expertise to step change the digital capabilities of both Fáilte Ireland and the Tourism industry.
The successful candidate will be responsible, as part of a wider cross functional team of internal and external partners, for delivering key workstreams within the “Digital that Delivers” programme. In particular, they will have responsibility for delivering 3 key programmes for the industry; the website improvement, content and digital marketing optimisation programmes for the industry.
They will also have responsibility for strategic input into other priority transformation initiatives across the digital marketing team as appropriate e.g. Visit Dublin rebuild. They will be required to liaise with stakeholders across Fáilte Ireland and beyond to drive better synergies and positively impact the Fáilte Ireland digital footprint, as well as that of local authorities, regional Tourism groups and the Tourism businesses themselves.
Primary Objectives/Key Responsibilities
The successful candidate will have a track record of delivering digital transformation, across both infrastructure and content. They will have a strong understanding of the latest digital marketing strategies and tools and be able to lead and influence digital change from concept through to execution.
They will work with the Head of Digital Marketing, a sizable cross functional Failte Ireland team and external agency partners to deliver strategic initiatives on time and on budget. The candidate will work well with change and challenge, be a creative problem solver and have a user centric mindset in designing and developing digital work programmes.
Carry out all other duties as required and participate as a full member of the Digital Marketing Team by supporting different work projects, as required, from time to time.
The successful candidate will have previously worked as a Digital Marketing Manager or equivalent, responsible for scaled digital transformation, in particular in the area of website design, build and digital marketing optimisation. They will have experience in working cross functionally, moving easily from strategy to execution as required.
Candidates are required to hold a third level qualification in Business, Marketing, or a related discipline. A digital qualification or equivalent is preferred.
A panel may be created from which future vacancies may be filled.