Dare To Dairy - Connecting With A Challenging Consumer
07:30 Tue, 24 July 2018 - 09:00 Tue, 24 July 2018
The Marketing Institute of Ireland in association with The National Dairy Council will host a Business Breakfast on staying relevant whilst facing the challenges of growing alternatives.
The dairy industry globally is facing unprecedented challenges as a category as it tries to stay relevant with a challenging and fickle consumer. Dairy alternatives are having a moment with global sales rising at a rate of 8% annually over the last ten years. More than ever the Dairy industry needs to keep ahead of the trends and appeal to an ever-demanding young consumer.