Success Stories

There have been many successful projects completed with the Marketing for Change Programme

Since June 2008, the marketing for change programme has gone from strength to strength and has been a fantastic boost to many charities marketing efforts.
Some examples of the fantastic work carried out by volunteers in the programme include:

  • A children’s charity working with street children and those living in slums in India were in need of marketing volunteer in two areas. Firstly they needed help in developing their brand and secondly with a direct marketing campaign. Both projects with the charity were a huge success and according to the marketing/fundraising director “all three projects will help in making a difference to the lives of the Street Children of Kolkata that’s how important this program is.”
  • A child sponsorship charity used the programme to find somebody to support them with their strategic marketing and communications plan and also to assist them in creating a user-friendly website. There was such a great response to the roles that they decided instead to create a marketing and communication committee with many marketing volunteers in charge of various specific projects. The Marketing for Change programme allowed this charity to become much more professional in terms of their marketing and communications activities.
  • A development organisation in Dublin were in need of somebody to guide them in designing and setting up their new website. Having such a small budget in trying to complete this task the help from the Marketing for Change programme was invaluable to them and they had an active web presence much sooner than would have been possible without the efforts of the volunteer. 

So if you want to be part of a success story with a charity  yourself, then please click here to view our current projects. Or, if you are a charity and want to register a project and benefit from marketers expertise then contact James at marketingforchange@alternatives.ie or you can contact us on +353 (1) 661 8889.

Having access to external marketers expertise is essential if the right balance is to be found in marketing communications work. 

It’s an excellent service and we’d recommend it to any community and voluntary group.

Training and Development Manager
Alternatives Marketing Hub
The Marketing Hub
Latest & greatest marketing career tips, insights and articles
Explore the Hub
Alternatives Marketing for Change
Marketing for Change
Volunteer to make a difference and to give back to the community
Find out more
Alternatives Latest News
Latest News
Visit our news section for Alternatives latest news and updates »
Browse Articles
Alternatives Marketing Have Your Say
Have Your Say
Which channel do you consider essential for brand-building?
Vote Now
Alternatives Marketing eZine
Alternatives eZine
Quarterly updates, sign up now!
Sign up now