Marketing for Change for Charities

Field	Description/Example
Project Name	Depaul Ireland
Logo
About the Charity	Depaul Ireland is young and at the cutting edge of work with homeless people in Ireland. Founded only six years ago Depaul Ireland stepped in when no other organisation wanted to set up a project for young homeless intravenous drug users in Dublin, despite the fact that several had died on the streets in the run up to 2002. Depaul Ireland’s values demand that we take and manage risks, we are about action and not just words, and we see the value and potential in all people.
Project Detail	1. Professional Skills – Marketing/Rebranding Project Branding – the volunteer would be required to work with the Depaul Ireland board to develop a strapline to attach to the logo. Extensive guidance would also be required on how to develop and maintain a successful brand. A launch of the new brand to coincide with ’09 annual report with key messages in media. 2. Professional Skills – Market Research around web site usage Website – we hope to develop a new website for June ’09. Market research into the following would be helpful: • How could Depaul direct people to their website • What things do people want to see on the site – across all age brackets • How would users i.e. members of the public feed into their user requirements for the new web site. • How do the values of Depaul become incorporated into the website. • What works on a website • What ideas could Depaul bring into their website. • What do the public think of new media ideas for the website • Website monitoring (once up and running)
Charity Website	www.depaullireland.org
Voluntary project requirement	Marketing expert in key areas of branding, PR.
Organisation name	Depaul Ireland
Number of volunteers	3
Unique identifier code	50
Created date	27/02/2009
Expiry Date	22/12/2010
Is there permanent paid staff	Yes
Is the work being done at present	Yes
Can volunteer do the project from home? (project time can be split between home and in your offices)	Yes
Can volunteer do the project in your offices? (project time can be split between home and in yuor offices)	Yes
Minimum length of commitment	TBC
Will volunteer receive supervision	No
Will volunteer receive support	Yes
Will volunteer receive training	No
Will volunteer receive induction	Yes
Will volunteer receive recognition	Yes
Reimbursement of expenses	Yes
Contact	Nicola Jordan
Email A friend	Email a friend

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Charity Marketing Projects

We have selected some great Irish charities to be part of this programme. Check out the current marketing projects.

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